A New Day

  • Insurance synced Apply vision benefits See {{switchText}}
    {{ toInsurance.isEnabled() ? 'Vision insurance applied' : 'Apply vision insurance' }}
    Add your insurance to take advantage of your vision benefits.
    Insurance benefits won't be applied to the prescription glasses promotion.
    Insurance cannot be used without selecting prescription lenses
{{ getInsuranceBenefits("frames", '/wcsstore/TargetOpticalStorefrontAssetStore/') }}
{{ getInsuranceBenefits("lenses", '/wcsstore/TargetOpticalStorefrontAssetStore/') }}
{{ getInsuranceBenefits("frames-lenses", '/wcsstore/TargetOpticalStorefrontAssetStore/') }}
Your benefits will apply once lenses are selected
Schedule an eye exam

A New Day Prescription Eyeglasses

A New Day makes timeless style an everyday achievement. Most-loved A New Day eyeglasses are available exclusively in Target Optical stores and through our Target Optical website. Visit your nearest store to discover the A New Day collection in person or browse these cool eyeglasses online. A New Day provides classic, easy-to-wear men's eyeglasses and elegant, laid-back women's eyeglasses, so finding a style you love and that suits you is as easy as can be. With sturdy yet light materials, classic yet interesting colors and timeless yet unique shapes, A New Day eyeglass collection proves that less is often much more!