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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form

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Having issues? Use these promo codes

40% off prescription glasses

20% off frame only

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Target Optical

Our holiday
shopping guide

Here’s a guide to your best frame yet,
right in time for the holiday season!

Find all brands you like at prices
you’ll love.

Build your perfect pair online!

1

Choose a frame

Shop our wide range of designer eyewear and select your favorite frame.

2

Try it on

Try on all your favorite styles without
leaving the house with our Virtual Mirror
tool, or visit us in store.

3

Select your lenses

Easily add prescription lenses if you need them. Choose lens brand & thickness and add any additional treatments you like.

4

Complete your purchase

Ship to you or pick up in store & take advantage of our many aftercare services! Choose Buy Now, Pay Later to get the frames you’ve always wanted.

You’ll want to see these

Target Optical
Give the gift of Meta AI

Iconic style, cutting-edge technology and light-weight form unite in a range of frames designed for living
in the moment while expressing yourself to the max.

shop Ray-Ban | meta
Target Optical
Swarovski Fall Winter ‘24 Eyewear Collection

A unique mix of elegance and futuristic forms, embodying both modernity and sophistication.

shop SWAROVSKI
Target Optical
Give them the gift of sight, with style

Discover our wide range of stylish, safe, and sturdy prescription and non-prescription eyewear for kids.

shop kids’ eyewear
A contact lens for every lifestyle

Discover our wide range of contacts and find the right fit for you!

shop contacts
Sustainable style

Gift our selection of frames made from bio-based or recycled materials!

shop sustainable eyewear

Material

Browse our selection of materials
and find the right match for your lifestyle.

Color

Explore our curated collections to find the color
that suits you best.

Classic Neutrals
SHOP all
Bold Colors
SHOP all
Crystal-clear
SHOP all

Unsure about frame fit?
We’ve got you covered.

We have all the tools to make sure you find the frames for you.

Check out our size guide and Virtual try-on in the product page to make your size and shape selection a breeze.

More to discover

Insurance Benefits

Use your benefits to purchase prescription glasses, sunglasses and contacts or book eye exams.
Learn more

schedule your eye exam

Booking a comprehensive eye exam has never been easier. Your next appointment is just a few clicks away!
Book an eye exam

IN STORE SERVICES

Pick up your order at one of our Target Optical stores to enjoy free, in-store services like fittings, adjustments and cleanings.

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