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Target Optical

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Shopping guide

Big, bold brands

All the brands you like at prices you’ll love.
Find your best pair yet with the help
of our shopping guide.

Shopping for frames online has never been easier!

1

Choose a frame

Shop our wide range of designer eyewear
and select your favorite frame.

2

Select your lenses

Easily add prescription lenses if you need them.
Choose lens brand & thickness and add any
additional treatments you like.

3

Complete your purchase

Ship to you or pick up in store & take
advantage of our many aftercare
services!

Black Friday - Target Optical

More deals for less.

Black Friday

Up to 50% off frames
and
15% off daily disposable contacts.

Material

Browse our selection of materials
and find the right match for your lifestyle.

Metal

These lightweight frames provide a stylish look.

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Plastic

Explore our wide range of versatile frames.

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Bio-based materials

Browse a selection made of sustainable materials.

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Shape

Get started with shape. Meet our three
most popular styles.

Color

Explore our curated collections to find the color that suits you best.

Classic Neutrals
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Bold Colors
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Transparent
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Unsure about frame fit?
We’ve got you covered.

We have all the tools to make sure you find the frames for you.

Check out our size guide and Virtual try-on in the product page to make your size and shape selection a breeze.

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Insurance Benefits

Use your benefits to purchase prescription glasses, sunglasses and contacts or book eye exams.
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schedule your eye exam

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IN STORE SERVICES

Pick up your order at one of our Target Optical stores to enjoy free, in-store services like fittings, adjustments and cleanings.

* Eye exams available at the independent doctor of optometry at or next to Target Optical. Doctors in some states are employed by Target Optical. In California, Target Optical does not provide eye exams or employ Doctors of Optometry. Eye exams available from self-employed doctors who lease space inside of Target Optical.

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