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Ray-Ban and Oakley
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Brighten her day
Celebrate Mom with the perfect gift from Coach.
Use your benefits at TargetOptical
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lenses and designer brands
Comprehensive digital eye exams
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We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
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1
Choose a frame
Shop our wide range of designer eyewear and select your favorite frame.
2
Try it on
Try on all your favorite styles without
leaving
the house with our Virtual Mirror
tool, or visit us in store.
3
Select your lenses
Easily add prescription lenses if you need them. Choose lens brand & thickness and add any additional treatments you like.
4
Complete your purchase
Ship to you or pick up in store & take advantage of our many aftercare services! Choose Buy Now, Pay Later to get the frames you’ve always wanted.
Material
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right match for your lifestyle.
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You’ll want to see these
Bring your own vibe
Make way for Unofficial's SS25 collection and find the perfect eyewear accessory
for every aspect of your inimitable personality.
Spring / Summer 2025 Collection
Cool, confident, and versatile. The Chains and Cables collection from Ralph is your new go-to for everyday style.
shop RALPH
Introducing Diesel Eyewear at Target Optical
Unveil a fluid approach to eyewear, with a confident attitude and rule-breaking DNA.
shop Diesel
For every story there’s a Ray-Ban
Make a statement with Ray-Ban Liteforce eyewear that’s durable, lightweight, and comfortable for all-day wear.
shop RAY-BANIconic style meets Meta AI
Move effortlessly through life with Ray-Ban Meta glasses. Capture photos and videos,
listen to music, make hands-free calls, or ask Meta AI questions on-the-go.
Made with the planet in mind
Discover our selection of frames made from bio-based or partially recycled materials.
shop Responsible eyewear
A contact lens for every lifestyle
Discover our wide range of contacts and find the right fit for you!
shop contactsMore to discover
Insurance Benefits
Use your benefits to purchase prescription glasses, sunglasses and contacts
or book eye
exams.
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schedule your eye exam
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IN STORE SERVICES
Pick up your order at one of our Target Optical stores to enjoy free, in-store services like fittings, adjustments and cleanings.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.