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Target Optical


Shopping guide

Big, bold brands

All the brands you like at prices you’ll love.
Find your best pair yet with the help
of our shopping guide.

Shopping for frames online has never been easier!


Choose a frame

Shop our wide range of designer eyewear
and select your favorite frame.


Select your lenses

Easily add prescription lenses if you need them.
Choose lens brand & thickness and add any
additional treatments you like.


Complete your purchase

Ship to you or pick up in store & take
advantage of our many aftercare


Browse our selection of materials
and find the right match for your lifestyle.


These lightweight frames provide a stylish look.


Explore our wide range of versatile frames.

Bio-based materials

Browse a selection made of sustainable materials.

Target Optical


Get started with shape. Meet our three
most popular styles.


Explore our curated collections to find the color that suits you best.

Classic Neutrals
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Unsure about frame fit?
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We have all the tools to make sure you find the frames for you.

Check out our size guide and Virtual try-on in the product page to make your size and shape selection a breeze.

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Insurance Benefits

Use your benefits to purchase prescription glasses, sunglasses and contacts or book eye exams.
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