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Target Optical

Our shopping guide

Here’s a guide to your best frame yet!
Find all brands you like at prices you’ll love.

Buy your perfect pair, pay later!

1

Choose a frame

Shop our wide range of designer eyewear and select your favorite frame.

2

Try it on

Try on all your favorite styles without
leaving the house with our Virtual Mirror
tool, or visit us in store.

3

Select your lenses

Easily add prescription lenses if you need them. Choose lens brand & thickness and add any additional treatments you like.

4

Complete your purchase

Ship to you or pick up in store & take advantage of our many aftercare services! Choose Buy Now, Pay Later to get the frames you’ve always wanted.

Material

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Color

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You’ll want to see these

Target Optical
Discover Ray-Ban | Meta smart glasses

The Ray-Ban Meta collection combines iconic design with cutting-edge, AI-enhanced technology.

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Discover styles and shapes that kids will love!

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Sustainable style

Gift our selection of frames made from bio-based or recycled materials!

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More to discover

Insurance Benefits

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Welcome to the
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For $10 off your next purchase!*

Welcome to the
Target Optical Family!

Use code: Welcome6
For $10 off your next purchase!*

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