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Save up to 80%* on your favorite frames with your insurance benefits at Target Optical. And get 40% off any additional complete pair. 40% off additional complete pairs may be redeemed in-store. When purchasing online, contact customer service to redeem 40% off additional pairs separately, when using insurance on primary pair. Applies to in-network insurance plans with a frame allowance of $130 or higher. Only applicable to selected frames up to $160 (average frame sale price). Member with EyeMed Freedom pass eligible for $0 out-of-pocket on frames, redeemable in-store or by contacting customer service.

Use your vision
benefits
now
before they expire

your favorite frames

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More savings to love

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Buy your prescription glasses in 3 easy steps

1

Choose your brand

Pick your frame from our wide range of brands, separated into four starting price points to fit every budget.

2

Select your lenses

Choose from a variety of lens packages which include different lens thicknesses, treatments, and add-ons.

3

Proceed to checkout

Complete your purchase, and see your savings! Finding your perfect pair for less has never been easier.

Style meets value

starting at

$59

Fashion favorites

starting at

$199

Designer looks

starting at

$299

Ray-Ban and Oakley

starting at

$349

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Is it time for
an eye exam?

Whether you need a prescription or are due for an update, our Independent Doctors are here for all your vision needs!
Schedule your comprehensive eye exam with them today. Discover more

Dr. Ryan Smedley
Dr. Ryan Smedley

An Independent Optometrist discussing contact lenses and the importance of annual eye exams.

Dr. Shannon Joseph
Dr. Shannon Joseph

An Independent Optometrist discussing the need for sun protection and how to find the right lenses.

Dr. Hiba Dahdouli
Hiba Dahdouli

A Licensed Optician explaining the patient care process and how to use existing prescriptions.

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Give the gift of Meta AI

Own the moment with Ray-Ban Meta smart glasses. Capture photos and videos, listen to music, make a hands-free call, or ask Meta AI questions on-the-go. 

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Our lenses

Level up your lenses based on your lifestyle needs. Discover more

Blue-Violet light filtering

Clear lenses with blue-violet light filtering technology designed for digital and outdoor lifestyles.

Prescription sun

Classic sun lenses are perfect for those who want iconic style and vision.

Light responsive

Lenses that adapt to changing light conditions, darkening outdoors and fading back to clear indoors.

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Capture the moments
that matter most

The Ray-Ban Meta collection combines iconic
design with cutting-edge, AI-enhanced technology.

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Transitions® GEN S™

The perfect everyday lens!
Transitions® GEN S™ is ultra-responsive to light, offers a spectacular color palette and provides HD vision at the speed of your life.

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