Refresh your style in fantastic frames
Look great. See great.
Check out our fabulous selection of eyeglasses.
Complete your look with stylish shades
Stand out from the crowd.
Shop our terrific selection of sunglasses.
OUR BRANDS
Get the trendsetting look with Vogue Eyewear
Check out our selection of awesome styles.
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eye exam
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Vision Insurance
We've got you covered. We accept FSA accounts and most major
vision plans, including EyeMed vision care.
Check insurance eligibility
Save time and money, see your price with insurance.
Just enter
your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
SIT TIGHT, WE'RE LOOKING FOR YOU
Success! We found you!
Check your eligibility from the list below:
| FRAMES | Benefits available | X Benefits unavailable |
| LENSES | Benefits available | X Benefits unavailable |
| CONTACT LENSES | Benefits available | X Benefits unavailable |
| EXAMS | Benefits available | X Benefits unavailable |
For your security, your personal benefit information is only available during your session and will be erased when you close your browser.
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Hmm, looks like there's an issue looking up your vision insurance
benefits. For your security, you must wait 60 minutes before you try
again,
or call our customer care center at 1-877-848-8476
Something went wrong
Hmm, looks like there's an
issue looking up your vision insurance benefits. For your security,
you must wait 60 minutes before you try again,
or call our customer
care center at 1-877-848-8476
Something went wrong
Make sure what you entered matches the insurance information on file. For your security, you will have to look up your insurance benefits. For help call, 1-877-848-8476
Start fresh
Terrific styles. Fantastic prices.
Terms and conditions
Get a complete pair (frame + lenses) of eyeglasses for $99. Includes select A New Day™ and Goodfellow™ & Co. frames with single-vision ComfortLight lenses only. Upgrade to ComfortLight Active lenses with EasyCare™ for $50. Multi-focal lenses additional. No other upgrades allowed. Valid prescription required. Offer may not be combined with other discounts, coupons, vision and insurance benfits, other in-store offers or prior orders. Savings applied to lenses only. Void where prohibited by law. No cash value. Some restrictions may apply. See Target Optical® Team Member for details.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Focus on
Focus on
Vogue Eyewear
Take a cue from the NYC-based trendsetter, Babba C. Rivera.
Check out her glasses and our other awesome styles from Vogue Eyewear.
Focus on
Air Optix
Get up to $40 off instantly on an annual supply.
Start saving now.
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pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD ruler