All about us

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At Target Optical, we want to give you much more than just your average shopping experience. In addition to top quality eyeglasses, sunglasses and contact lenses, we also offer comprehensive eye exams and accept most insurance. We’re here to make sure that style and value combine for a great pair of eyewear for you!

Why choose us?

So many reasons, only one Target Optical.
Discover why we’re the best choice for the family when it comes to eyewear.

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Priced Right Daily.

Clear and simple pricing, today and every day.
With or without insurance, we are priced right daily, while continuing to offer additional savings on the right products at the right times.

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Insurance welcome!

Using your insurance has never been easier.
We have you covered from eye exams to prescription glasses and sunglasses, plus contact lenses. We accept most insurance plans, and Priced Right Daily allows you to maximize your vision benefits.

No insurance? No problem!

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With Priced Right Daily, you know you’re getting great value at a fair price.
With a complete pair of glasses (Frames + Lenses) starting at only $99, plus special offers, there’s something for the entire family.
Shop our online and in-store collections for your next stylish frame.

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Terrific brands.

Whether you’re looking for something classic, trendy, sporty or dressy, we’ve got something for you.
Shop quality brands such as Ray-Ban, Oakley, Coach, Vogue, and RALPH, in store or online.

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The latest trends.

Ready to refresh your look? We offer the latest styles and trends in prescription eyeglasses and sunglasses, along with non-prescription sunglasses, to keep you looking up-to-date.
Shop our bestsellers and find something new!

Shop where you want!

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Visiting your happy place (also known as your local Target)? Pop in and browse our latest selection at Target Optical.
Need an eye exam? We’ve got you covered. Prefer to shop on the go? That’s fine, too.
Target Optical offers you the best possible experience, both in person and online.

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FREE
SHIPPING

enjoy your new pair
without paying extra.

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FUSS-FREE
FRAMES

order online. Try them at home.
If you’re not convinced, you’ve got 90 days to return them.

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DO YOU
NEED HELP?

our customer care is

available to help you

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WORRY FREE
PROTECTION PLAN

damaged frames?
We’ve got your back.