Starting at $79 select frames + lenses
Select Single Vision ComfortLight lenses
when adding your lenses
Complete your look with stylish shades
Stand out from the crowd.
Shop our terrific selection of sunglasses.
OUR BRANDS
Ray-Ban
Express your authentic style with Ray-Ban. You’re on.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Curious about eye health?
We have answers, and our eye care experts
at Target Optical are here to help.
Check insurance eligibility
Save time and money, see your price with insurance.
Just enter
your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
Insurance plans accepted in store and online
We've got you covered! We accept FSA and HSA accounts and most major vision plans on all your eyecare needs, both in store and online!
SIT TIGHT, WE'RE LOOKING FOR YOU
Success! We found you!
Check your eligibility from the list below:
| FRAMES | Benefits available | X Benefits unavailable |
| LENSES | Benefits available | X Benefits unavailable |
| CONTACT LENSES | Benefits available | X Benefits unavailable |
| EXAMS | Benefits available | X Benefits unavailable |
For your security, your personal benefit information is only available during your session and will be erased when you close your browser.
Something went wrong
Hmm, looks like there's an issue looking up your vision insurance
benefits. For your security, you must wait Insurance Error Panel 60 minutes before you try
again,
or call our customer care center at 1-877-848-8476
or call our customer care center at 1-877-848-8476
Something went wrong
Hmm, looks like there's an
issue looking up your vision insurance benefits. Insurance Lock Error Panel For your security,
you must wait 60 minutes before you try again,
or call our customer care center at 1-877-848-8476
or call our customer care center at 1-877-848-8476
Something went wrong
Make sure what you entered matches the insurance information on file.
For your security, you will have Insurance Not Found Panel
to look up your insurance benefits. For help call, 1-877-848-8476
All about us
At Target Optical, we want to give you much more than just your average shopping experience. In addition to top quality eyeglasses, sunglasses and contact lenses, we also offer comprehensive eye exams and accept most insurance. We’re here to make sure that style and value combine for a great pair of eyewear for you!
Why choose us?
So many reasons, only one Target Optical.
Discover why we’re the best choice for the family when it comes to eyewear.
01
Priced Right Daily.
Clear and simple pricing, today and every day.
With or without insurance, we are priced right daily, while continuing to offer additional savings on the right products at the right times.
02
Insurance welcome!
Using your insurance has never been easier.
We have you covered from eye exams to prescription glasses and sunglasses, plus contact lenses. We accept most insurance plans, and Priced Right Daily allows you to maximize your vision benefits.
No insurance? No problem!
With Priced Right Daily, you know you’re getting great value at a fair price.
With a complete pair of glasses (Frames + Lenses) starting at only $99, plus special offers, there’s something for the entire family.
Shop our online and in-store collections for your next stylish frame.
03
04
Terrific brands.
Whether you’re looking for something classic, trendy, sporty or dressy, we’ve got something for you.
Shop quality brands such as Ray-Ban, Oakley, Coach, Vogue, and RALPH, in store or online.
05
The latest trends.
Ready to refresh your look? We offer the latest styles and trends in prescription eyeglasses and sunglasses, along with non-prescription sunglasses, to keep you looking up-to-date.
Shop our bestsellers and find something new!
Shop where you want!
Visiting your happy place (also known as your local Target)? Pop in and browse our latest selection at Target Optical.
Need an eye exam? We’ve got you covered. Prefer to shop on the go? That’s fine, too.
Target Optical offers you the best possible experience, both in person and online.
06
FREE
SHIPPING
enjoy your new pair
without paying extra.
FUSS-FREE
FRAMES
order online. Try them at home.
If you’re not convinced, you’ve got 90 days to return them.
DO YOU
NEED HELP?
our customer care is
available to help you
WORRY FREE
PROTECTION PLAN
damaged frames?
We’ve got your back.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD ruler