More deals for less.
This Black Friday there’s more than meets the eye.
Enjoy up to 50% off selected styles!
More deals for less.
This Black Friday there’s more than meets the eye.
Enjoy up to 50% off frames!
OUR BRANDS
Gift the new way to capture, share & listen.
The first generation of smart glasses that keeps you connected.
Also available in sun lenses.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Curious about eye health?
We have answers, and our eye care experts
at Target Optical are here to help.
Check insurance eligibility
Save time and money, see your price with insurance.
Just enter
your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
SIT TIGHT, WE'RE LOOKING FOR YOU
Success! We found you!
Check your eligibility from the list below:
| FRAMES | Benefits available | X Benefits unavailable |
| LENSES | Benefits available | X Benefits unavailable |
| CONTACT LENSES | Benefits available | X Benefits unavailable |
| EXAMS | Benefits available | X Benefits unavailable |
For your security, your personal benefit information is only available during your session and will be erased when you close your browser.
Something went wrong
Hmm, looks like there's an issue looking up your vision insurance
benefits. For your security, you must wait Insurance Error Panel 60 minutes before you try
again,
or call our customer care center at 1-877-848-8476
or call our customer care center at 1-877-848-8476
Something went wrong
Hmm, looks like there's an
issue looking up your vision insurance benefits. Insurance Lock Error Panel For your security,
you must wait 60 minutes before you try again,
or call our customer care center at 1-877-848-8476
or call our customer care center at 1-877-848-8476
Something went wrong
Make sure what you entered matches the insurance information on file.
For your security, you will have Insurance Not Found Panel
to look up your insurance benefits. For help call, 1-877-848-8476
From designer frames to exclusive collections and comprehensive eye care, you’ll find everything you need conveniently at Target Optical.
Every time you come in store or visit us online there’s always more to discover.
Why choose us?
Because when it comes to iconic brands, complete eyecare, top contact lenses, vision insurance and great deals for the whole family,
Target Optical is the place to be.
01
Get more from any
vision insurance
Whether you're in store or online, using your insurance is more convenient than ever at Target Optical. We have you covered from eye exams to prescription glasses and sunglasses, plus contact lenses.
02
More deals and
greater savings
Prescription eyewear, stylish sunglasses and contact lenses too.
There’s always savings to be enjoyed both online and in store.
03
Discover more
brands to love
Whether you’re looking for something classic, trendy, or sporty, we’ve got something for you. Shop quality brands such as:
Ray-Ban, Oakley, Coach, and Vogue.
Easy and complete eyecare
for the whole family
Your vision is important. That’s why at Target Optical we’ve made eyecare easier and more complete than ever
with our expert eye doctors and easy eye exams.
04
05
More ways to save
on contact lenses
Discover long-lasting comfort and top-notch vision with our contact lens selection. With more value and convenience, you’ll be ready for whatever the day throws at you.
06
More lenses to elevate
your
vision experience
Shop top technologies and the latest materials with our lens selection. Whether you’re looking for everyday comfort or state-of-the-art performance, there’s something for everyone.
07
More ways to
safely shop
Shop eyewear, contacts and accessories comfortably online and confidently in store with our safe shopping and eye exam environments.
FREE
SHIPPING
Enjoy your new pair
without paying extra.
HASSLE-FREE
INSURANCE
Redeem your
benefits online.
DO YOU
NEED HELP?
Our customer care is
available to help you
WORRY FREE
PROTECTION PLAN
Damaged frames?
We're here to help.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD ruler