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Special Deals background placeholder

More brands
and greater
savings

Prescription eyewear, stylish sunglasses and contact lenses too. There’s always more savings to be enjoyed.

Eyewear

Contact lenses

View all

Online / in store

Frames + Lenses
Starting at $79

Includes select frames with Single Vision Comfortlight Lenses

79$ frames adults + 59$ frames kids + lenses image

Get a complete pair (frame + lenses) of eyeglasses for $79. Includes select Armani Exchange, Arnette, Vogue, CHAPS, A New Day™, Cat & Jac ™ ,and Goodfellow ™ & Co. frames with single vision ComfortLight (plastic) lenses and select lens upgrades available - $30 for ComfortLight IntelliBlue, $90 for ComfortLight Active lenses (polycarbonate with anti-reflective), and $70 for multi-focal lenses (lined multi-focal and progressives). No other frame or lens upgrades allowed. Complete pair (frame and lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer is not eligible for 40% Off Additional Pairs promotion. Valid in-store and online; frame selection varies by store and select frame brands available online. Pricing in-store and online could vary. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® Employee for details.

Online / in store

Use your vision insurance benefits to save up to 80%* on your favorite frames

insurance

Save up to 80%* on your favorite frames with your insurance benefits at Target Optical. And get 40% off any additional complete pair. 40% off additional complete pairs may be redeemed in-store. When purchasing online, contact customer service to redeem 40% off additional pairs separately, when using insurance on primary pair. Applies to in-network insurance plans with a frame allowance of $130 or higher. Only applicable to selected frames up to $160 (average frame sale price). Member with EyeMed Freedom pass eligible for $0 out-of-pocket on frames, redeemable in-store or by contacting customer service.

Online / in store

Kids frames + lenses
starting at $59

Includes select frames with Single Vision Comfortlight kids lenses.

$59 kids + lenses image

Guests 17 or under get a complete pair (frame + lenses) of eyeglasses for $59. Includes select Armani Exchange, Arnette, Vogue, CHAPS, A New DayTM, Cat & JackTM, and GoodfellowTM & Co. frames with single vision Comfortlight Kids lenses (polycarbonate without anti-reflective) and lenses may be upgraded to ComfortLight Active lenses (polycarbonate with anti-reflective) for an additional $60 or ComfortLight Active IntelliBlue (polycarbonate with anti-reflective and blue light filter) for an additional $90. No other frame or lens upgrades allowed. Complete pair (frame and lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer is not eligible for 40% Off Additional Pairs promotion. Valid in-store and online; frame selection varies by store and select frame brands available online. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® Employee for details.

Online / in store

Designer frames
up to 50% off


Clearance

Save 50% off select frames when purchased with lenses. Complete pair (frames and lenses) required. Offer valid for select Clearance frames only; selection varies by store and online. May not be combined with vision insurance benefits, other offers, or previous purchases. Valid prescription required. Discount off tag price. No cash value. For qualifying Ray-Ban, Oakley, and Michael Kors complete pairs, savings apply to lenses. Oakley Kato frames excluded. Void where prohibited by law. Offer valid in-store and online. See Target Optical® employee for details.

ONLINE / IN STORE

40% off
additional complete pairs
(frames + lenses)

40% off image

Spend $100 at Target Optical® and receive 40% off an additional complete pair (frame + lenses). Items must be purchased for the same customer on the same day. Additional pair must be a complete pair. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer can be applied to multiple additional complete pairs. When purchasing eyewear, the complete pair of equal or lesser value will receive 40% off. Offer is not available with any variation of the $79 frame and lens package offer. 40% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Valid in-store and online. Discount off tag price. For qualifying Ray-Ban and Oakley complete pairs, savings applied to lenses. When using insurance on primary pair, customer must contact customer service to redeem 40% off on additional pairs online. No cash value. Void where prohibited by law. Additional restrictions may apply, see Target Optical® Team member for details.

IN STORE ONLY

20% Off
Non-Prescription Sunglasses

With any $100 Target Optical purchase

20% non-prescription sunglasses image

Spend $100 at Target Optical® and receive 20% off additional non-prescription sun frames. Items must be purchased for the same customer on the same day. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer is not available with any variation of the $79 frame and lens package offer. Valid on multiple additional non-prescription sun frame purchases. Ray-Ban® and Oakley sun frames excluded. 20% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Discount off tag price. No cash value. Valid in-store only. Void where prohibited by law. Some restrictions may apply. See Target Optical® Team Member for details.

Online / in store

$25
Kid's lenses

single vision ComfortLight Active Kids - No AR

25% off kids lenses image

Guests must be 17 or under. Get single-vision clear ComfortLight Kids lenses for $25 only with any frame purchase. Complete Pair (frame and lenses) purchase required. Lens upgrades available for an additional cost. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, readers, non-prescription sunglasses, or previous purchases. Discount off tag price; savings applied to lenses. No cash value. Valid in-store and online. Void where prohibited by law. See Target Optical® Team Member for details.

Online / in store

Eyemed Individual & Family Vision
Plans

Find the perfect plan to fit your vision needs
starting at just $5 per month!

eyemed logo image

Underwritten by Fidelity Security Life Insurance Company and Fidelity Security Life Insurance Company of New York, and administered by First American Administrators and InsuranceTPA.com and serviced by EyeMed. Policy numbers VC-133/VCN-12; form numbers M-9157/M-9159/MN-17/MN-19. Policy for Covered California marketplace only: Policy number VC-134; form number M-9172CA/M-9174CA. All frame brands not available at all locations. Discounts are not insured benefits. ADV-VC133-01012016

in store

Price Match Guarantee
If you find a better price on contacts we’ll match it.

Tell us about the deal. We’ll check it out and match it!

Price Match

Price Match Guarantee - Target Optical® will honor any US-based company’s contact lens promotional and box pricing (online or retail store). Guest must show valid proof of competitors price and/or offer, via electronic device to a Target Optical® Team member at the time of purchase, to receive price match. Online, guest must chat or call our customer service to verify the competitor’s price and receive the price match. Will honor new prices for equivalent product and supply amount purchased. Manufacturer rebates are not included or applicable for the Price Match Guarantee. Discount value will equal the competitor’s final price (final price at point of purchase after all discounts, offers, instant savings and/or service charges or fees are applied) less any applicable offers, instant savings available at Target Optical®. Discount value will be applied at time of purchase in the form of a bonus discount applied after any Target Optical® eligible offers, discounts, instant savings, and/or eligible vision benefits are applied, to match the competitor’s final price. Not valid on any previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off of tag price. No cash value. All Guests eligible for offer per terms and conditions noted above. Valid at Target Optical store locations and on TargetOpcial.com. Void where prohibited by law. See Target Optical® Team member for details. Offer valid 2/15/2021 to 4/11/2021.

Online / in store

Get 20% off your first purchase of contact lenses.
Use code: GET20.

Contact Lenses

Offer valid for new contact lens customers at Target Optical®. Receive 20% off a 6 month supply or more purchase of contact lenses. A new contact lens customer is any Guest who has not purchased contact lenses at Target Optical® previously. Can be combined with vision insurance, in-store only. Cannot be combined with other contact lens offers, in-store instant savings, or previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off tag price. No cash value. Valid in store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee for details.

Online / in store

Save $150
On Ray-Ban contact lenses
Ray-Ban

Ray-Ban contact lenses

150$ save Ray-Ban image

Save $150 Ray-Ban 1-Day - 90 pack
Ray-Ban 1-Day Multifocal - 90 pack
Ray-Ban 1-Day Toric - 90 pack

Online / in store

Save up to $125
On Acuvue contact lenses

100$ save Acuvue image

Save $125 Acuvue® Oasys 1-Day
Acuvue® Oasys 1-Day for Astigmatism
1-Day Acuvue® Moist (30)
1-Day Acuvue® Moist (90)
1-Day Acuvue® Moist for Astigmatism (30)
1-Day Acuvue® Moist for Astigmatism (90)
1-Day Acuvue® Moist Multifocal (30)
1-Day Acuvue® Moist Multifocal (90)

Save $40 Acuvue® Oasys for Transitions
Acuvue® Vita
Acuvue® Vita (12)
Acuvue® Vita for Astigmatism

Save $30 Acuvue® Oasys (24)
Acuvue® Oasys (12)
Acuvue® Oasys for Astigmatism
Acuvue® Oasys for Presbyopia

Online / in store

Save $125
On Precision 1® contact lenses

125$ save Precision1 image

Save $125 PRECISION1™ (30)
PRECISION1™ (90)
PRECISION1™ For Astigmatism (30)
PRECISION1™ For Astigmatism (90)

Online / in store

Save up to $30
On Air Optix contact lenses

60$ save Air Optiz image

Save $30 AIR OPTIX® plus HydraGlyde®
AIR OPTIX® plus HydraGlyde® Astigmatism
AIR OPTIX® plus HydraGlyde® Multifocal"

Save $20 AIR OPTIX® Colors

Online / in store

Save up to $85
On Dailies contact lenses

125$ save Dailies image

Save $85 DAILIES® TOTAL1® (30)
DAILIES® TOTAL1® (90)
DAILIES® TOTAL1® Multifocal (30)
DAILIES® TOTAL1® Multifocal (90)
DAILIES® AquaComfort Plus® (30)
DAILIES® AquaComfort Plus® (90)
DAILIES® AquaComfort Plus® Toric (30)
DAILIES® AquaComfort Plus® Toric (90)
DAILIES® AquaComfort Plus® Multifocal (30)
DAILIES® AquaComfort Plus® Multifocal (90)

Save $65 DAILIES® Colors (30)
DAILIES® Colors (90)

Online / in store

Save $60
On Ultra contact lenses

60$ save Ultra image

Save $60 Ultra with Moisture Seal
Ultra with Moisture Seal for Astigmatism
Ultra with Moisture Seal for Presbyopia

Online / in store

Save $40
On Avaira contact lenses

60$ save Avaira image

Save $40 Avaira Vitality
Avaira Vitality Toric

Online / in store

Save $20
On Biofinity contact lenses

60$ save Bioinfinity image

Save $20 Biofinity®
Biofinity Energys®
Biofinity® Toric
Biofinity® Toric XR
Biofinity® Multifocal
Biofinity® XR

Online / in store

Save $125
On Biotrue contact lenses

120$ save Biotrue image

Save $125 Biotrue® ONEday (30)
Biotrue® ONEday (90)
Biotrue® ONEday for Astigmatism (30)
Biotrue® ONEday for Astigmatism (90)
Biotrue® ONEday for Presbyopia (30)
Biotrue® ONEday for Presbyopia (90)

Online / in store

Save $75
On Clariti contact lenses

100$ save Clariti image

Save $75 clariti® 1-Day (90)
clariti® 1-Day Multifocal (30)
clariti® 1-Day Multifocal (90)
clariti® 1-Day Toric (30)
clariti® 1-Day Toric (90)

Online / in store

Save $75
On MyDay contact lenses

100$ save MyDay image

Save $75 MyDay® (90)
MyDay® Toric (90)

Online / in store

Save $40
On PureVision contact lenses

40$ save Purevision image

Save $40 PureVision 2
PureVision 2 Multifocal for Presbyopia
PureVision 2 for Astigmatism

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