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Women's
Eyeglasses
Men's
Eyeglasses
Kids'
Eyeglasses
Transitions®
Blue-violet
Light
Your eyes are a big deal
Pick a brand and get frames + lenses starting at
$59.
Women's
Sunglasses
Men's
Sunglasses
Kids Sunglasses
Polarized
Prizm™ Polarized
Enjoy 20% off sunglasses for a limited time only
Sunglasses season starts here!
New Emporio Armani Collection
The Spring-Summer 2025 Collection seamlessly blends timeless design and innovative style.
Eyewear deals
Enjoy
20% off
sunglasses
for a limited time onlyRay-Ban Meta | Get
20% off
AI glassesDesigner
clearance | Enjoy 50% off
prescription glassesGet
40% off
additional
prescription glasses Enjoy
up to 80% off
your favorite
frames with insurance Get
50% off
an Unofficial complete pair
with your up&up™ contacts purchase
Enjoy 20% off sunglasses for a limited time only
Sunglasses season starts here!
Use your benefits at TargetOptical
Choose from a wide range of frames,
lenses and designer brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours
of operation
Your benefits in full focus
Enjoy up to 80% off your favorite frames.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
Need help?
Give us a call at 
Check out our We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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| Frames |
| Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
| Lenses |
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| Contact lenses |
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| Eye exam |
|
Benefits
unavailable
Frames
Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
Lenses
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Contact lenses
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Eye exam
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We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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More brands
and greater
savings
Prescription eyewear, stylish sunglasses and contact lenses too. There’s always more savings to be enjoyed.
Online / in store
Enjoy $200 off an annual supply or $75
off
a 6-month supply of up&up™ daily contacts
Can be combined with vision benefits.
Save $200 on an annual (12 month) supply or $75 on a 6-month supply of up&up daily contact lenses. May be combined with vision insurance. Cannot be combined with Medicare and Medicaid vision insurance benefits. When combining with vision insurance discount value is applied to member out of pocket as a bonus savings in addition to vision insurance benefits, after benefits applied. Instant savings applied at checkout. Savings not valid on previous purchases. Valid in store and online. No cash value. Void where prohibited by law. Some restrictions and exclusions apply. See Target Optical® employee for details. Valid contact prescription required. Valid 4/7 through 6/29. Ask your eye care professional for complete wear, care and safety information. ℞
Online / in store
Get up to 25% off
your first purchase
of
contact lenses
Use Code: NEWCONTACTS
Can be combined with vision benefits.
Ask your eyecare professional for complete wear,
care and safety information.
Offer valid for new contact lens customers at Target Optical®. Receive 15% off less than a 6-month supply, 20% off a 6-month supply or 25% off an annual supply of contact lenses. A new contact lens customer is any Guest who has not purchased contact lenses at Target Optical® previously. May be combined with vision insurance. Cannot be combined with other contact lens offers, in-store instant savings, or previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off tag price. No cash value. Valid in-store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee for details. Online Code: NEWCONTACTS.
Online only
Sunglasses season starts here!
20% off sunglasses
for a limited time only
*Exclusions apply.
Receive 20% off sun frames. Can be combined with Package Pricing. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Discount off tag price. No cash value. Void where prohibited by law. Ray-Ban Meta frames excluded. Offer valid online only. Some restrictions and exclusions apply. See targetoptical.com for details. Offer valid through 6/15/2025.
Online / in store
Try the Meta AI experience
With 20% off AI glasses for a limited time.
Receive 20% off Ray-Ban Meta frames. Can be combined with Package Pricing. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer valid on multiple pair in-store only. Valid prescription required for complete pair (frame and lenses) purchase. Discounts are off tag price. No cash value. For complete pair purchase, savings applied to lenses. Valid in-store and online at Contact Lenses, Prescription Glasses & Sunglasses | Target Optical . Void where prohibited by law. Additional frame and lens exclusions may apply, see store associate for details. Offer valid through 6/16/2025.
Online / in store
Style meets value
Frames + lenses
starting at $59
Not combinable with insurance benefits
Offer includes A New Day™, Cat & Jack ™ and Goodfellow ™ & Co. frames and lenses for $59. For guests 17 or under offer includes single vision ComfortLight Kids lenses (polycarbonate without anti-reflective). For guests 18 and older offer includes single vision ComfortLight (plastic) lenses. Frame and lenses may be upgraded for an additional charge. Complete pair (frame + lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Valid in-store and online, select frame brands available online. Pricing in-store and online could vary. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® Employee for full offer details. Promotions are subject to change or cancellation at any time without notice.
Online / in store
Designer clearance
Enjoy 50% off prescription glasses
Save 50% off select frames when purchased with lenses. Complete pair (frames and lenses) required. Offer valid for select Clearance frames only; selection varies by store and online. May not be combined with vision insurance benefits, other offers, or previous purchases. Valid prescription required. Discount off tag price. No cash value. For qualifying Ray-Ban, Oakley, and Michael Kors complete pairs, savings apply to lenses. Oakley Kato frames excluded. Void where prohibited by law. Offer valid in-store and online. See Target Optical® employee for details.
Online / in store
Get 40% off
additional prescription glasses
with a Target Optical purchase of $100 or more. Exclusions apply.
Spend $100 at Target Optical® and receive 40% off an additional complete pair (frame + lenses). Items must be purchased for the same customer on the same day. Additional pair must be a complete pair. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer can be applied to multiple additional complete pairs. When purchasing eyewear, the complete pair of equal or lesser value will receive 40% off. Offer is not available with any variation of the $59 frame and lens package offer. 40% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Valid in-store and online. Discount off tag price. For qualifying Ray-Ban, Oakley and Michael Kors complete pairs, savings applied to lenses. When using insurance on primary pair, customer must contact customer service to redeem 40% off on additional pairs online. No cash value. Void where prohibited by law. Additional restrictions may apply, see Target Optical® Team member for details.
Online / in store
The perfect combo!
Get 50% off an Unofficial complete pair
with your up&up™ contacts purchase
Use Code: BUNDLE
*Can not combine with insurance.
Can combine with annual supply and
complete pair savings.
Purchase any supply of up&up daily contact lenses and receive 50% off prescription Unofficial complete pair (Unofficial frame and lenses) purchase. Contact lens purchase can be combined with vision insurance benefits and or Instant Savings. Unofficial complete pair cannot be combined with vision insurance benefits. Cannot be combined with any other offers, discounts or previous purchases. Contact lenses boxes must all be from same prescription. Valid prescription required for prescription lenses and contact lenses. Items must be purchased for the same customer on the same day. Offer valid on additional Unofficial complete pair. Discounts are off tag price. No cash value. Valid in store and online. Void where prohibited. Some restrictions apply. See Target Optical® employee for details. Online code: BUNDLE.
Online / in store
Your benefits in full focus
Enjoy up to 80% off
your
your favorite frames using
your insurance
Save up to 80%* on your favorite frames with your insurance benefits at Target Optical. And get 40% off any additional complete pair. 40% off additional complete pairs may be redeemed in-store. When purchasing online, contact customer service to redeem 40% off additional pairs separately, when using insurance on primary pair. Applies to in-network insurance plans with a frame allowance of $130 or higher. Only applicable to selected frames up to $160 (average frame sale price). Member with EyeMed Freedom pass eligible for $0 out-of-pocket on frames, redeemable in-store or by contacting customer service.
IN STORE ONLY
Get 20% Off
non-prescription sunglasses
With any $100 Target Optical purchase
Spend $100 at Target Optical® and receive 20% off additional non-prescription sun frames. Items must be purchased for the same customer on the same day. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer is not available with any variation of the $79 frame and lens package offer. Valid on multiple additional non-prescription sun frame purchases. Ray-Ban® and Oakley sun frames excluded. 20% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Discount off tag price. No cash value. Valid in-store only. Void where prohibited by law. Some restrictions may apply. See Target Optical® Team Member for details.
IN STORE ONLY
Being a VBA member just got better.
Get $25 off a complete pair of glasses
May be combined with vision insurance benefits.
Save $25 on any complete pair (frame and lenses) purchase valued at $125 or more after insurance benefits applied, but before tax. May be combined with vision insurance benefits. Not combinable with in store offers or Medicare and Medicaid vision insurance benefits. When combining with vision insurance $25 discount value is applied to member out of pocket as a bonus savings in addition to vision insurance benefits, after benefits applied. Coupon required at time of purchase. Valid prescription required. Void where prohibited by law. Savings applied to lenses. Oakley® Kato, Michael Kors and wearable electronic frames excluded. No cash value. Offer valid in store and online. Some exclusions may apply. See Target Optical® employee for details. Offer expires 12/25/2025. Manual Deal 22153 (22173 in PA).
Online / in store
Eyemed Individual & Family Vision
Plans
Find the perfect plan to fit your vision needs
starting at just
$5 per month!
Underwritten by Fidelity Security Life Insurance Company and Fidelity Security Life Insurance Company of New York, and administered by First American Administrators and InsuranceTPA.com and serviced by EyeMed. Policy numbers VC-133/VCN-12; form numbers M-9157/M-9159/MN-17/MN-19. Policy for Covered California marketplace only: Policy number VC-134; form number M-9172CA/M-9174CA. All frame brands not available at all locations. Discounts are not insured benefits. ADV-VC133-01012016
Online only
We’re now partnering with ID.me!
For simple and secure identity verification.
Underwritten by Fidelity Security Life Insurance Company and Fidelity Security Life Insurance Company of New York, and administered by First American Administrators and InsuranceTPA.com and serviced by EyeMed. Policy numbers VC-133/VCN-12; form numbers M-9157/M-9159/MN-17/MN-19. Policy for Covered California marketplace only: Policy number VC-134; form number M-9172CA/M-9174CA. All frame brands not available at all locations. Discounts are not insured benefits. ADV-VC133-01012016
Online / in store
Save $150
On Ray-Ban contact lenses
Ray-Ban
Ray-Ban contact lenses
Save $150 Ray-Ban 1-Day - 90 pack
Ray-Ban 1-Day
Multifocal - 90 pack
Ray-Ban 1-Day Toric - 90 pack
Online / in store
Save up to $125
On Acuvue contact lenses
Save $125 Acuvue® Oasys 1-Day
Acuvue® Oasys 1-Day for
Astigmatism
1-Day Acuvue® Moist (30)
1-Day Acuvue® Moist (90)
1-Day Acuvue®
Moist for Astigmatism (30)
1-Day Acuvue® Moist for Astigmatism (90)
1-Day
Acuvue® Moist Multifocal (30)
1-Day Acuvue® Moist Multifocal (90)
Save $40 Acuvue® Oasys for Transitions
Acuvue® Vita
Acuvue® Vita (12)
Acuvue® Vita for Astigmatism
Save
$30 Acuvue® Oasys (24)
Acuvue® Oasys (12)
Acuvue® Oasys for
Astigmatism
Acuvue® Oasys for Presbyopia
Online / in store
Save $125
On Precision 1® contact lenses
Save $125 PRECISION1™ (30)
PRECISION1™ (90)
PRECISION1™ For Astigmatism (30)
PRECISION1™ For Astigmatism (90)
Online / in store
Save up to $30
On Air Optix contact lenses
Save $30 AIR OPTIX® plus HydraGlyde®
AIR OPTIX® plus
HydraGlyde® Astigmatism
AIR OPTIX® plus HydraGlyde® Multifocal"
Save $20 AIR OPTIX® Colors
Online / in store
Save up to $85
On Dailies contact lenses
Save $85 DAILIES® TOTAL1® (30)
DAILIES® TOTAL1®
(90)
DAILIES® TOTAL1® Multifocal (30)
DAILIES® TOTAL1® Multifocal (90)
DAILIES® AquaComfort Plus® (30)
DAILIES® AquaComfort Plus® (90)
DAILIES®
AquaComfort Plus® Toric (30)
DAILIES® AquaComfort Plus® Toric (90)
DAILIES®
AquaComfort Plus® Multifocal (30)
DAILIES® AquaComfort Plus® Multifocal (90)
Save $65 DAILIES® Colors (30)
DAILIES® Colors
(90)
Online / in store
Save $60
On Ultra contact lenses
Save $60 Ultra with Moisture Seal
Ultra with Moisture
Seal for Astigmatism
Ultra with Moisture Seal for Presbyopia
Online / in store
Save $40
On Avaira contact lenses
Save $40 Avaira Vitality
Avaira Vitality Toric
Online / in store
Save $20
On Biofinity contact lenses
Save $20 Biofinity®
Biofinity Energys®
Biofinity®
Toric
Biofinity® Toric XR
Biofinity® Multifocal
Biofinity® XR
Online / in store
Save $125
On Biotrue contact lenses
Save $125 Biotrue® ONEday (30)
Biotrue® ONEday
(90)
Biotrue® ONEday for Astigmatism (30)
Biotrue® ONEday for Astigmatism
(90)
Biotrue® ONEday for Presbyopia (30)
Biotrue® ONEday for Presbyopia (90)
Online / in store
Save $75
On Clariti contact lenses
Save $75 clariti® 1-Day (90)
clariti® 1-Day
Multifocal (30)
clariti® 1-Day Multifocal (90)
clariti® 1-Day Toric (30)
clariti® 1-Day Toric (90)
Online / in store
Save $75
On MyDay contact lenses
Save $75 MyDay® (90)
MyDay® Toric (90)
Looking for more great deals?
Don’t miss out on our Black Friday and Cyber Monday offers and promotions.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.