Refresh your style in fantastic frames
Look great. See great.
Check out our fabulous selection of eyeglasses.
Complete your look with stylish shades
Stand out from the crowd.
Shop our terrific selection of sunglasses.
OUR BRANDS
Get the trendsetting look with Vogue Eyewear
Check out our selection of awesome styles.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Vision Insurance
We've got you covered. We accept FSA accounts and most major
vision plans, including EyeMed vision care.
Check insurance eligibility
Save time and money, see your price with insurance.
Just enter
your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
SIT TIGHT, WE'RE LOOKING FOR YOU
Success! We found you!
Check your eligibility from the list below:
| FRAMES | Benefits available | X Benefits unavailable |
| LENSES | Benefits available | X Benefits unavailable |
| CONTACT LENSES | Benefits available | X Benefits unavailable |
| EXAMS | Benefits available | X Benefits unavailable |
For your security, your personal benefit information is only available during your session and will be erased when you close your browser.
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benefits. For your security, you must wait 60 minutes before you try
again,
or call our customer care center at 1-877-848-8476
Something went wrong
Hmm, looks like there's an
issue looking up your vision insurance benefits. For your security,
you must wait 60 minutes before you try again,
or call our customer
care center at 1-877-848-8476
Something went wrong
Make sure what you entered matches the insurance information on file. For your security, you will have to look up your insurance benefits. For help call, 1-877-848-8476
Our Special Offers
ONLINE / IN STORE
Limited time offer
Buy one, get one 40% off
With or without insurance
Spend $100 at Target Optical and receive 40% off any complete pair (frame and lenses) purchased at tag price. Same prescription required. Valid on multiple additional complete pairs. First pair must be of equal or greater value to second pair. Offer not valid on Ray-Ban®️ Authentic Prescription lenses, Oakley®️Authentic lenses or Oakley®️ sun frames. Offer may not be combined with other discounts, coupons, vision and insurance plans, or prior orders. Discount off tag price. Savings applied to lenses only. Void where prohibited by law. Some restrictions may apply. See Target Optical®️ Team Member for details. Valid in store and online.
Online / in store
20% Off
Non-Prescription Sunglasses
With any $100 Target Optical purchase
Minimum $100 purchase as qualifying first pair, same guest only. Valid on multiple additional non-prescription Sun purchases. Not valid on Ray-Ban®️ Authentic Prescription lenses, Oakley Authentic lenses or Oakley sun frames. May not be combined with insurance or other in-store offers. Not applicable to prior orders. Discount off tag price. Void where prohibited by law. Some restrictions may apply. See Target Optical®️ Team Member for details. Offer ends 12/31/2020.
Online / in store
Starting at $99
Frames + Lenses
Includes single vision ComfortLight Active lenses
Get a complete pair (frame + lenses) of eyeglasses for $99. Includes select A New Day™ and Goodfellow™ & Co. frames with single-vision ComfortLight lenses only. Upgrade to ComfortLight Active lenses with EasyCare™ for $50. Multi-focal lenses additional. No other upgrades allowed. Valid prescription required. Offer may not be combined with other discounts, coupons, vision and insurance benfits, other in-store offers or prior orders. Savings applied to lenses only. Void where prohibited by law. No cash value. Some restrictions may apply. See Target Optical® Team Member for details.
Online / in store
$25 Off
Kid's lenses
single vision ComfortLight Active Kids - No AR
Guests must be 17 or under. Get single-vision PersonalEyes™ lenses with Super Scratch Protectant for $25 only with any frame purchase. Polarized sunglass lenses, multi-focal lenses, lens enhancements and accessories available at an additional cost. Offer not valid on Ray-Ban Authentic Prescription lenses, Oakley Authentic lenses or Oakley sun frames. Valid prescription required. Discount off tag price. Savings applied to lenses only. Offer may not be combined with other discounts, coupons, vision and insurance plans, or prior orders. No cash value. Some restrictions may apply. Void where prohibited by law. See Target Optical® Team Member for details.
In store only
40% Off
Prescription Eyeglasses
Valid on multiple additional pairs
Spend $100 at Target Optical and receive 40% off any complete pair (frame and lenses) purchased at tag price. Same prescription required. Valid on multiple additional complete pairs. First pair must be of equal or greater value to second pair. Offer not valid on Ray-Ban® Authentic Prescription lenses, Oakley® Authentic lenses or Oakley® sun frames. Offer may not be combined with other discounts, coupons, vision and insurance plans, or prior orders. Discount off tag price. Savings applied to lenses only. Void where prohibited by law. Some restrictions may apply. See Target Optical® Team Member for details.
Online / in store
Save up to $100
On Acuvue contact lenses
Save $100
1-Day Acuvue Define
1-Day Acuvue Moist
1-Day Acuvue Moist for Astigmatism
1-Day Acuvue Moist for Presbyopia
1-Day Acuvue TrueEye (Nara A)
Acuvue Oasys 1-Day
Acuvue Oasys 1-Day for Astigmatism
Save $40
Acuvue Oasys for Astigmatism
Acuvue Oasys for Presbyopia
Acuvue VITA
Acuvue VITA for Astigmatism
Online / in store
Save up to $125
On Dailies contact lenses
Save $125
DAILIES AquaComfort Plus
DAILIES AquaComfort Plus Toric
DAILIES AquaComfort Plus Multifocal
Save $100
Dailies Total 1
Dailies Total 1 Multifocal
Online / in store
Save $40
On Air Optix contact lenses
Save $40
Air OPTIX plus Hydraglyde
Air OPTIX Colors
Air OPTIX for Astigmatism
Air OPTIX AQUA Multifocal
Air OPTIX Night & Day Aqua
Online / in store
Save $60
On Ultra contact lenses
Save $60
Ultra with Moisture Seal
Ultra with Moisture Seal for Astigmatism
Ultra with Moisture Seal for Presbyopia
Online / in store
Save $60
On Avaira contact lenses
Save $60
Avaira Vitality
Avaira Vitality Toric
Online / in store
Online / in store
Save $120
On Biotrue contact lenses
Save $120
Biotrue ONEday
Biotrue ONEday for Astigmatism
Biotrue ONEday for Presbyopia
Online / in store
Save $100
On Clariti contact lenses
Save $100
Clariti 1-Day
Clariti 1-Day Toric
Clariti 1-Day Multifocal
Online / in store
Save $100
On MyDay contact lenses
Save $100
MyDay Daily Disposable Sphere
MyDay Daily Disposable Toric
Online / in store
Save $40
On PureVision contact lenses
Save $40
PureVision 2
PureVision 2 Multifocal for Presbyopia
PureVision 2 for Astigmatism
Looking for more great deals?
Don’t miss out on our Black Friday and Cyber Monday offers and promotions.
FREE
SHIPPING
Enjoy your new pair
without paying extra.
FUSS-FREE
FRAMES
Accidents happen.
We’ve got your back!
DO YOU
NEED HELP?
Our customer care is
available to help you
WORRY FREE
PROTECTION PLAN
Damaged frames?
We’ve got your back.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD ruler