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Memorial Day Sale | Enjoy 20% off frames*
DESIGNER frames up to 50% off
FRAME + LENSES STARTING AT $79
Kids Frame + Lenses starting at $59
DESIGNER frames up to 50% off
FRAME + LENSES STARTING AT $79
Kids Frame + Lenses starting at $59
SHOP OFFERS
Designer frames up to 50% off.
More styles to keep an eye on.
Shop exclusive frames from our leading brands.
Memorial Day Sale | Enjoy 20% off frames*
DESIGNER frames up to 50% off
FRAME + LENSES STARTING AT $79
DESIGNER frames up to 50% off
FRAME + LENSES STARTING AT $79
SHOP OFFERS
The new way to capture, share & listen.
The first generation of smart glasses that keeps you connected.
Also available in eyeglasses.
Coach Spring 2022
A love letter to the optimism and attitude of New York City.
Shop the latest styles online & in store.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Curious about eye health?
We have answers, and our eye care experts
at Target Optical are here to help.
Check your insurance eligibility
Save time and money, see your price with insurance.
Just enter your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
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Need help?
Discover all our accepted vision plans online and in store. Discover more
We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP and Spectra. You can submit the claim form directly to your insurance company. Download the form
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See below for your available benefits.
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| Lenses | Benefits available | Benefits unavailable |
| Contact lenses | Benefits available | Benefits unavailable |
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| Contact lenses | Benefits unavailable |
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Discover all our accepted vision plans online and in store. Discover more
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More brands
and greater
savings
Prescription eyewear, stylish sunglasses and contact lenses too. There’s always more savings to be enjoyed.
Online / in store
Limited-time offer.
20% off frames.*
Receive 20% off frames. Can be combined with everyday lens low pricing. Cannot be combined with insurance benefits, any variation of the $59 or $79 frame and lens package offers, Designer Clearance, 40% Off Buy One Get One, 20% Off Non-Prescription Sunglasses, any other bonus offers or previous purchases. No limit; can be used on multiple items. For complete pair purchases (frame and lenses), valid prescription is required. Discounts are off tag price. No cash value. Oakley Kato, Michael Kors and wearable electronics excluded. Offer valid in-store and online at TargetOptical.com. Void where prohibited. See Target Optical® employee for details. Offer valid through 5/30/2022.
Online / in store
Designer frame
up to 50% off.
Save 50% off select frames when purchased with lenses. Complete pair (frames and lenses) required. Offer valid for select Clearance frames only; selection varies by store and online. May not be combined with vision insurance benefits, other offers, or previous purchases. Valid prescription required. Discount off tag price. No cash value. For qualifying Ray-Ban, Oakley, and Michael Kors complete pairs, savings apply to lenses. Oakley Kato and wearable electronics frames excluded. Void where prohibited by law. Offer valid in-store and online. See Target Optical® employee for details.
Online / in store
Get 20% off your first
purchase of a complete pair
(frames + lenses).*
Use code: GET20
Offer valid for new customers at Target Optical®. Receive 20% off a purchase of 6 month supply or more of contact lenses or a complete pair (frame and prescription lenses). A new customer is any Guest who has not purchased prescription eyewear at Target Optical® previously. Contact lens offer can be combined with vision insurance, in-store only. Complete pair offer cannot be combined with vision insurance. Cannot be combined with contact lens instant savings, any variation of the Frames + Lenses Starting at $59 or $79 package, Designer Sale, multiples pair offers or previous purchases. Valid prescription required. Discounts are off tag price. Savings applied to lenses. Wearable electronics excluded. No cash value. Valid in-store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee or targetoptical.com for details. Offer valid through 7/10/2022
Online / in store
Frames + Lenses
Starting at
$79 for adults
and $59 for kids
Includes select frames with Single Vision Comfortlight Lenses
Guests 17 or under get a complete pair (frame + lenses) of eyeglasses for $59. Includes select Armani Exchange, Arnette, Vogue, A New DayTM, Cat & JackTM, and GoodfellowTM & Co. frames with single vision Comfortlight Kids lenses (polycarbonate without anti-reflective) and lenses may be upgraded to ComfortLight Active lenses (polycarbonate with anti-reflective) for an additional $25. Guests 18 and older get a complete pair starting at $79. $79 offer includes single vision ComfortLight (plastic) lenses and select lens upgrades available - $60 for ComfortLight Active lenses (polycarbonate with anti-reflective), and $60 for multi-focal lenses (lined multi-focal and progressives). No other frame or lens upgrades allowed. Complete pair (frame and lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer is not eligible for 40% Off Additional Pairs promotion. Valid in-store and online; frame selection varies by store and select frame brands available online. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® employee for details. Target Optical does not provide eye exams. Eye exams are available by Independent Doctors of Optometry at or next to Target Optical in most states.
Online / in store
Designer clearance
50% off
select frames
Save 50% off select frames when purchased with lenses. Complete pair (frames and lenses) required. Offer valid for select Clearance frames only; selection varies by store and online. May not be combined with vision insurance benefits, other offers, or previous purchases. Valid prescription required. Discount off tag price. No cash value. For qualifying Ray-Ban and Oakley complete pairs, savings apply to lenses only. Michael Kors, Oakley Kato and wearable electronics frames excluded. Void where prohibited by law. Offer valid in-store and online. See Target Optical® employee for details.
ONLINE / IN STORE
40% off
Buy one, get one
Valid on multiple additional pairs
Spend $100 at Target Optical® and receive 40% off an additional complete pair (frame and lenses). Items must be purchased for the same customer on the same day. Additional pair must be a complete pair. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer can be applied to multiple additional complete pairs. When purchasing eyewear, the complete pair of equal or lesser value will receive 40% off. Offer is not available with any variation of the $79 frame and lens package offer. 40% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Valid in-store and online. Discount off tag price. For qualifying Ray-Ban and Oakley complete pairs, savings applied to lenses. No cash value. Void where prohibited by law. Some restrictions may apply. See Target Optical® Team member for details.
IN STORE ONLY
20% Off
Non-Prescription Sunglasses
With any $100 Target Optical purchase
Spend $100 at Target Optical® and receive 20% off additional non-prescription sun frames. Items must be purchased for the same customer on the same day. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer is not available with any variation of the $79 frame and lens package offer. Valid on multiple additional non-prescription sun frame purchases. Ray-Ban® and Oakley sun frames excluded. 20% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Discount off tag price. No cash value. Valid in-store only. Void where prohibited by law. Some restrictions may apply. See Target Optical® Team Member for details.
Online / in store
$25
Kid's lenses
single vision ComfortLight Active Kids - No AR
Guests must be 17 or under. Get single-vision clear ComfortLight Kids lenses for $25 only with any frame purchase. Complete Pair (frame and lenses) purchase required. Lens upgrades available for an additional cost. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, readers, non-prescription sunglasses, or previous purchases. Discount off tag price; savings applied to lenses. No cash value. Valid in-store and online. Void where prohibited by law. See Target Optical® Team Member for details.
Online / in store
Eyemed Individual & Family Vision
Plans
Find the perfect plan to fit your vision needs
starting at just $5 per month!
Underwritten by Fidelity Security Life Insurance Company and Fidelity Security Life Insurance Company of New York, and administered by First American Administrators and InsuranceTPA.com and serviced by EyeMed. Policy numbers VC-133/VCN-12; form numbers M-9157/M-9159/MN-17/MN-19. Policy for Covered California marketplace only: Policy number VC-134; form number M-9172CA/M-9174CA. All frame brands not available at all locations. Discounts are not insured benefits. ADV-VC133-01012016
in store
Price Match Guarantee
If you find a better price on contacts we’ll match it.
Tell us about the deal. We’ll check it out and match it!
Price Match Guarantee - Target Optical® will honor any US-based company’s contact lens promotional and box pricing (online or retail store). Guest must show valid proof of competitors price and/or offer, via electronic device to a Target Optical® Team member at the time of purchase, to receive price match. Online, guest must chat or call our customer service to verify the competitor’s price and receive the price match. Will honor new prices for equivalent product and supply amount purchased. Manufacturer rebates are not included or applicable for the Price Match Guarantee. Discount value will equal the competitor’s final price (final price at point of purchase after all discounts, offers, instant savings and/or service charges or fees are applied) less any applicable offers, instant savings available at Target Optical®. Discount value will be applied at time of purchase in the form of a bonus discount applied after any Target Optical® eligible offers, discounts, instant savings, and/or eligible vision benefits are applied, to match the competitor’s final price. Not valid on any previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off of tag price. No cash value. All Guests eligible for offer per terms and conditions noted above. Valid at Target Optical store locations and on TargetOpcial.com. Void where prohibited by law. See Target Optical® Team member for details. Offer valid 2/15/2021 to 4/11/2021.
Online / in store
Get 20% off
your first
contact lens purchase.
Use code: GET20.
Offer valid for new customers at Target Optical®. Receive 20% off a purchase of 6 month supply or more of contact lenses or a complete pair (frame and prescription lenses). A new customer is any Guest who has not purchased prescription eyewear at Target Optical® previously. Contact lens offer can be combined with vision insurance, in-store only. Complete pair offer cannot be combined with vision insurance. Cannot be combined with contact lens instant savings, any variation of the Frames + Lenses Starting at $59 or $79 package, Designer Sale, multiples pair offers or previous purchases. Valid prescription required. Discounts are off tag price. Savings applied to lenses. Wearable electronics excluded. No cash value. Valid in-store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee or targetoptical.com for details. Offer valid through 7/10/2022
Online / in store
Save $150
On Ray-Ban contact lenses
Ray-Ban
Ray-Ban contact lenses
Save $150
Ray-Ban 1-Day - 90 pack
Ray-Ban 1-Day Multifocal - 90 pack
Ray-Ban 1-Day Toric - 90 pack
Online / in store
Save up to $125
On Acuvue contact lenses
Save $125
Acuvue® Oasys 1-Day
Acuvue® Oasys 1-Day for Astigmatism
1-Day Acuvue® Moist (30)
1-Day Acuvue® Moist (90)
1-Day Acuvue® Moist for Astigmatism (30)
1-Day Acuvue® Moist for Astigmatism (90)
1-Day Acuvue® Moist Multifocal (30)
1-Day Acuvue® Moist Multifocal (90)
Save $40
Acuvue® Oasys for Transitions
Acuvue® Vita
Acuvue® Vita (12)
Acuvue® Vita for Astigmatism
Save $30
Acuvue® Oasys (24)
Acuvue® Oasys (12)
Acuvue® Oasys for Astigmatism
Acuvue® Oasys for Presbyopia
Online / in store
Save $125
On Precision 1® contact lenses
Save $125
PRECISION1™ (30)
PRECISION1™ (90)
PRECISION1™ For Astigmatism (30)
PRECISION1™ For Astigmatism (90)
Online / in store
Save up to $30
On Air Optix contact lenses
Save $30
AIR OPTIX® plus HydraGlyde®
AIR OPTIX® plus HydraGlyde® Astigmatism
AIR OPTIX® plus HydraGlyde® Multifocal"
Save $20
AIR OPTIX® Colors
Online / in store
Save up to $85
On Dailies contact lenses
Save $85
DAILIES® TOTAL1® (30)
DAILIES® TOTAL1® (90)
DAILIES® TOTAL1® Multifocal (30)
DAILIES® TOTAL1® Multifocal (90)
DAILIES® AquaComfort Plus® (30)
DAILIES® AquaComfort Plus® (90)
DAILIES® AquaComfort Plus® Toric (30)
DAILIES® AquaComfort Plus® Toric (90)
DAILIES® AquaComfort Plus® Multifocal (30)
DAILIES® AquaComfort Plus® Multifocal (90)
Save $65
DAILIES® Colors (30)
DAILIES® Colors (90)
Online / in store
Save $60
On Ultra contact lenses
Save $60
Ultra with Moisture Seal
Ultra with Moisture Seal for Astigmatism
Ultra with Moisture Seal for Presbyopia
Online / in store
Save $40
On Avaira contact lenses
Save $40
Avaira Vitality
Avaira Vitality Toric
Online / in store
Save $20
On Biofinity contact lenses
Save $20
Biofinity®
Biofinity Energys®
Biofinity® Toric
Biofinity® Toric XR
Biofinity® Multifocal
Biofinity® XR
Online / in store
Save $125
On Biotrue contact lenses
Save $125
Biotrue® ONEday (30)
Biotrue® ONEday (90)
Biotrue® ONEday for Astigmatism (30)
Biotrue® ONEday for Astigmatism (90)
Biotrue® ONEday for Presbyopia (30)
Biotrue® ONEday for Presbyopia (90)
Online / in store
Save $75
On Clariti contact lenses
Save $75
clariti® 1-Day (90)
clariti® 1-Day Multifocal (30)
clariti® 1-Day Multifocal (90)
clariti® 1-Day Toric (30)
clariti® 1-Day Toric (90)
Online / in store
Save $75
On MyDay contact lenses
Save $75
MyDay® (90)
MyDay® Toric (90)
Online / in store
Save $40
On PureVision contact lenses
Save $40
PureVision 2
PureVision 2 Multifocal for Presbyopia
PureVision 2 for Astigmatism
Looking for more great deals?
Don’t miss out on our Black Friday and Cyber Monday offers and promotions.
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pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, make 3 interest-free payments every two weeks with zero hidden fees. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free payments, every two weeks. You must be over 18, a resident of the U.S., and meet additional eligibility criteria to qualify. Late fees may apply. Click here for complete terms. Loans to California residents made or arranged are pursuant to a California Finance Lenders Law license.