Designer Clearance. 50% off select frames
Starting at $79 frames + lenses
Kids Frame + Lenses starting at $59
Starting at $79 frames + lenses
Kids Frame + Lenses starting at $59
SHOP OFFERS
The new way to capture, share & listen.
The first generation of smart glasses that keeps you connected.
Also available in sun lenses.
The new way to capture, share & listen.
The first generation of smart glasses that keeps you connected.
Also available in eyeglasses.
OUR BRANDS
Coach
Happy Year of the Tiger!
Discover the new Coach Collection.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Curious about eye health?
We have answers, and our eye care experts
at Target Optical are here to help.
Check your insurance eligibility
Save time and money, see your price with insurance.
Just enter your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
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Need help?
Give us a call at 
or check out our Discover all our accepted vision plans online and in store. Discover more
We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP and Spectra. You can submit the claim form directly to your insurance company. Download the form
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Curious about
Eye Health?
We have answers, and our eyecare experts
at Target Optical are here to help.
Test your knowledge,
take our
Eye care quiz
What is
an eye exam?
an eye exam?
How often should you
get an eye exam?
get an eye exam?
What’s the most
common eye color?
common eye color?
What age should you
start getting children’s eyes checked?
start getting children’s eyes checked?
Why choose
Target Optical?
Target Optical?
A chance to chat with eye care professionals about your eye health
A test about eyes, like the one I’m taking right now
Once a Month
Twice a Year
Once a Year
Every Few Years
blue
green
brown
gray
No idea
Before a child begins school
When they start complaining about their vision
It’s convenient
It’s comfortable
It’s comprehensive
It’s easy for the whole fam
Correct
A comprehensive eye exam with us means getting personal care, helping identify and prevent any eye problems, adapting to vision changes, and providing tips on caring for your eyes. It’s also a great excuse to come to Target, if you need one.
oops
Okay, technically you are taking a form of an eye exam right now. But a comprehensive eye exam with us means getting personal care, helping identify and prevent any eye problems, adapting to vision changes, and providing tips on caring for your eyes. It’s also a great excuse to come to Target, if you need another one.
Correct
As a general rule of thumb, think about eye care like any other preventative health care appointments. Like dentist visits, or general physical checkups. It’s important to have a comprehensive eye exam once a year. However, be sure to consult with your eye doctor. Everyone’s eyes are different, so your doctor may recommend a different cadence.
oops
As a general rule of thumb, think about eye care like any other preventative health care appointments. Like dentist visits, or general physical checkups. It’s important to have a comprehensive eye exam once a year. However, be sure to consult with your eye doctor. Everyone’s eyes are different, so your doctor may recommend a different cadence.
Correct
Over half of the world's population have brown eyes. And countless songs include lyrics about them.
Source
oops
Actually, over half of the world's population have brown eyes. And countless songs include lyrics about them.
Correct
A good time to start annual checkups for a child is before he or she begins school. Research says 80% of what children learn is visual, so this can be the perfect time to begin a journey of healthy eyes. However, it’s never
really too early.
Source
oops
A good time to start annual checkups for a child is before he or she begins school. Some say 80% of what children learn is visual, so this can be the perfect time to begin a journey of healthy eyes. However, it’s never really too early.
Correct
trick question. Sorry! The correct answer is whatever’s most important to you. Being located in Target, it’s convenient to take care of your eyes while taking care of your to-dos. We partner with Independent Doctors, so your eye exam isn’t just comfortable, it’s comprehensive. Whether you choose online scheduling or simply walk-in, it’s easy to get eye care you trust for the entire family.
oops
Great!
0/5
You did it well, but there's always more to learn.
Read below for further details!
BACK
The Target Optical
Eyecare Difference
The Target Optical
Eyecare Difference
Your annual eye exam is important and needs to be comprehensive, so we’ve partnered with trusted Independent Doctors of Optometry for eye exams perfect for the whole family.
Here’s a helpful guide to year-round eye health.
Pre-exam
Scheduling an exam
Exam Experience
Post-exam
Happy eyes are healthy eyes. Take care of your eye health even if your next exam is months away.
Life Hack: Wear sunglasses. They aren’t just a fashion statement. They also help absorb ultraviolet light.
It only takes a few minutes to schedule your exam online and walk-ins are always welcome.
Life Hack: Confused about your insurance? You can check your insurance before coming in or when you visit us in store.
We’ve partnered with Independent Doctors to bring you top-notch eye care. You can breathe easy knowing that you will receive a convenient and comprehensive exam at Target Optical.
Life Hack: Even if you don’t think your vision has changed, annual exams are important to identify and prevent eye health issues.
After your exam, Target Optical associates are there to make finding the right frames, contact lenses, and sunglasses a fun and easy experience for you and the whole family.
Life Hack: Scared of damaging your new eyewear? We have the solution for you: add your Worry-Free Protection Plan during your purchase.
Understanding your vision care choices
Blue Light Glasses
Contact lenses
Lenses
Blue Light Glasses
How can I minimize the effects of Blue Light?
Blue Light Glasses
How can I minimize the effects of Blue Light?
Contact lenses
What are my options?
Contact lenses
What are my options?
Lenses
What’s the best solution for my prescription and lifestyle?
Lenses
What’s the best solution for my prescription and lifestyle?
Benefits
Green
shipping
We use logistic partners who employ
sustainable solutions to reduce climate impact.
Find out more
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD ruler