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THE LATEST ON OUR STORE HEALTH AND SAFETY PLANS
FRAME + LENSES STARTING AT $79
KIDS FRAMES + LENSES | STARTING AT $59
Designer frames | UP TO 50% OFF
KIDS FRAMES + LENSES | STARTING AT $59
Designer frames | UP TO 50% OFF
SHOP OFFERS
Big, bold brands.
All the brands you like at prices you’ll love.
Check out our shopping guide and find the frames you’ve been looking for.
GIVE THE GIFT OF NOW
Stay connected during the Holidays with Ray-Ban Stories
smart glasses.
Ray-Ban
Celebrate the holidays with the Ray-Ban Wayfarer family.
Go bold with the Mega Wayfarer, a bolder take on the
classic silhouette
or keep it understated with the RX5428, a lighter version made for easy everyday wear.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Curious about eye health?
We have answers, and our eye care experts
at Target Optical are here to help.
Check your insurance eligibility
Save time and money, see your price with insurance.
Just enter your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
Discover more
Need help?
Discover all our accepted vision plans online and in store. Discover more
We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP and Spectra. You can submit the claim form directly to your insurance company. Download the form
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Discover all our accepted vision plans online and in store. Discover more
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Make sure what you entered matches the insurance information on file.
For your security, you will have
to look up your insurance benefits. For help call, 1-877-848-8476
Need help?
Discover all our accepted vision plans online and in store. Discover more
The Target Optical
Eyecare Difference.
Annual eye exams are important for your long-term eye health and should be adapted to your needs.
That’s why we’ve partnered with trusted Independent Doctors of Optometry to provide you with the best eye exams for the whole family.
Here’s a helpful guide
to year-round eye health.
1
Pre-exam
Take care of your eye health even if your next exam is months away.
Start by wearing sunglasses to protect your eyes from ultraviolet light.
2
SCHEDULING AN Exam
It only takes few minutes to schedule your exam online and walk-ins are always welcome. You can check your insurance in advance.
3
EXAM exPERIENCE
We’ve partnered with Independent Doctors to provide you with convenient and comprehensive exams.
4
POST-exam
Find the right fit for you. Pick your favorite pair from our wide assortment online and in stores.
More tips from our experts.
Explore tips and up-to-date advice from our
Independent Doctors of Optometry
and Target Optical store managers.
Dr. Faten Edris
Is an independent optometrist at Blinking Owl Eyecare, located inside of Target Optical in Miami, Florida. In these videos she explains the key aspects of eye health and eye care.
Dr. Mahsa Sekari
An independent optometrist at Bina Eyecare located inside Target Optical in Edgewater, New Jersey. Dr. Shekari explains our patient care practices & how we match your needs with the right lenses.
Exams & preventative eye care:
Learn about why annual eye exams are important to your overall health, the health of your kids, and how we’re here to help every step of the way!
Our patient care practices:
Learn more about how we support our patients and how we’re making eye care easy and convenient for you and your family.
Finding the right lenses for you:
Learn about how we help you find the right lenses and treatments for your vision needs through personalized eye exams and expert advice!
Contact Lenses experience:
Explore the world of contact lenses and improve your eye health and vision. Learn about exam procedures, correct fitting, usage practices and much more.
Age-related eyecare:
Find out more about the key aspects of age-related eye care, plus the importance of a preventive and comprehensive annual eye exam.
Eye care for kids:
Spot the signs that indicate early vision problems. Learn how to evaluate and treat children's symptoms in their different growth stages.
Blue Light Lenses:
Learn about the effects of blue light and expert tips on how to reduce your exposure to it.
Hiba Dahdouli
Licensed optician and Store Manager at Target Optical. In these videos she explains our patient care processes, how we identify the right lenses for you, and how to use existing prescriptions.
We accept all prescriptions:
Booking an exam online is easy! You can also bring in an existing prescription and we’ll help you find the best eyewear for your needs.
Our patient care practices:
Learn more about how we support our patients and how we’re making eye care easy and convenient for you and your family.
Finding the right lenses for you:
Learn about how we help you find the right lenses and treatments for your vision needs through personalized eye exams and expert advice!
More ways to help you
Tired eyes after a day
behind the screen?
Looking for a
frame-free experience?
Want to improve your
eyesight
with new lenses?
Digital eye fatigue
The term digital eye fatigue refers to physical symptoms after working on your computer or looking at other devices over long periods of time.
Having itchy, dry, red, and/or teary eyes after prolonged exposure to digital devices is more common than ever.
If you’re experiencing eye discomfort, find out more about how blue light filters can help with digital eye strain and check out these tips from our specialists!
Contact Lenses
Contact lenses address a variety of vision issues and are designed to take care of your eye health without sacrificing comfort.
Choose from a range of contact lenses like rigid, soft or hybrids, made of durable material to promote sharp vision while maintaining comfort.
Need a hand finding the right contacts for you? Learn the ins and outs with our Contacts 101 or see tips from our specialists.
Lenses
Discover the wide selection of high-quality lenses available at Target Optical, including top brands like Ray-Ban and Oakley.
Find reliable lenses that support a range of vision needs and start seeing your best with premium treatments that help reduce glare, scratches and smudges!
Find out more about our lenses or see tips from our specialists.
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Benefits
Green
shipping
We use logistic partners who employ
sustainable solutions to reduce climate impact.
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pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks, or pay in monthly payments spread out over 3, 6, or 12 months. Payment options are offered by Affirm and are subject to an eligibility check and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free payments, every two weeks. You must be over 18, a resident of the U.S., and meet additional eligibility criteria to qualify. Late fees may apply. Click here for complete terms. Loans to California residents made or arranged are pursuant to a California Finance Lenders Law license.