Get 20% off your first order of contacts. Use promo code CONTACTS20
Get a complete pair starting at $59 or two pairs starting at $99!
Optical and Sun Frames + Lenses from $79
Save up to $150 on Contacts - DISCOVER MORE
Help protect your eyes with IntelliBlue lenses
AFFIRM: SPLIT YOUR PURCHASE INTO 3 PAYMENTS!
THE LATEST ON OUR STORE HEALTH AND SAFETY PLANS
Designer Clearance. 50% off select frames
Starting at $79 Optical and Sun frames + lenses
A complete pair starting at $59 or two pairs starting at $99
Starting at $79 Optical and Sun frames + lenses
A complete pair starting at $59 or two pairs starting at $99
SHOP OFFERS
Starting at $79 select frames + lenses
Select Single Vision ComfortLight lenses
when adding your lenses
Complete your look with stylish shades
Stand out from the crowd.
Shop our terrific selection of sunglasses.
OUR BRANDS
Ray-Ban Kids
Ray-Ban eyeglasses with blue light filter* and Ray-Ban sunglasses with UV protection allow kids to look stylish and keep covered.
*Reducing blue light by at least 20% between 380nm and 450nm.
Schedule your
eye exam
Booking your comprehensive eye exam has never been easier. Just a few quick clicks and you're good to go.
Curious about eye health?
We have answers, and our eye care experts
at Target Optical are here to help.
Check insurance eligibility
Save time and money, see your price with insurance.
Just enter
your personal or plan information below. To look up and apply
insurance for a dependent, be sure to use his or her personal or plan
information.
Insurance plans accepted in store and online
We've got you covered! We accept FSA and HSA accounts and most major vision plans on all your eyecare needs, both in store and online!
SIT TIGHT, WE'RE LOOKING FOR YOU
Success! We found you!
Check your eligibility from the list below:
| FRAMES | Benefits available | X Benefits unavailable |
| LENSES | Benefits available | X Benefits unavailable |
| CONTACT LENSES | Benefits available | X Benefits unavailable |
| EXAMS | Benefits available | X Benefits unavailable |
For your security, your personal benefit information is only available during your session and will be erased when you close your browser.
Something went wrong
Hmm, looks like there's an issue looking up your vision insurance
benefits. For your security, you must wait Insurance Error Panel 60 minutes before you try
again,
or call our customer care center at 1-877-848-8476
or call our customer care center at 1-877-848-8476
Something went wrong
Hmm, looks like there's an
issue looking up your vision insurance benefits. Insurance Lock Error Panel For your security,
you must wait 60 minutes before you try again,
or call our customer care center at 1-877-848-8476
or call our customer care center at 1-877-848-8476
Something went wrong
Make sure what you entered matches the insurance information on file.
For your security, you will have Insurance Not Found Panel
to look up your insurance benefits. For help call, 1-877-848-8476
Curious about
Eye Health?
We have answers, and our eye care experts
at Target Optical are here to help.
Test your knowledge,
take our
Eye care quiz
What is
an eye exam?
an eye exam?
How often should you
get an eye exam?
get an eye exam?
What’s the most
common eye color?
common eye color?
What age should you
start getting children’s eyes checked?
start getting children’s eyes checked?
Why choose
Target Optical?
Target Optical?
A chance to chat with eye care professionals about your eye health
A test about eyes, like the one I’m taking right now
Once a Month
Twice a Year
Once a Year
Every Few Years
blue
green
brown
gray
No idea
Before a child begins school
When they start complaining about their vision
It’s convenient
It’s comfortable
It’s comprehensive
It’s easy for the whole fam
Correct
A comprehensive eye exam with us means getting personal care, helping identify and prevent any eye problems, adapting to vision changes, and providing tips on caring for your eyes. It’s also a great excuse to come to Target, if you need one.
oops
Okay, technically you are taking a form of an eye exam right now. But a comprehensive eye exam with us means getting personal care, helping identify and prevent any eye problems, adapting to vision changes, and providing tips on caring for your eyes. It’s also a great excuse to come to Target, if you need another one.
Correct
As a general rule of thumb, think about eye care like any other preventative health care appointments. Like dentist visits, or general physical checkups. It’s important to have a comprehensive eye exam once a year. However, be sure to consult with your eye doctor. Everyone’s eyes are different, so your doctor may recommend a different cadence.
oops
As a general rule of thumb, think about eye care like any other preventative health care appointments. Like dentist visits, or general physical checkups. It’s important to have a comprehensive eye exam once a year. However, be sure to consult with your eye doctor. Everyone’s eyes are different, so your doctor may recommend a different cadence.
Correct
Over half of the world's population have brown eyes. And countless songs include lyrics about them.
Source
oops
Actually, over half of the world's population have brown eyes. And countless songs include lyrics about them.
Correct
A good time to start annual checkups for a child is before he or she begins school. Research says 80% of what children learn is visual, so this can be the perfect time to begin a journey of healthy eyes. However, it’s never really too early.
Source
oops
A good time to start annual checkups for a child is before he or she begins school. Some say 80% of what children learn is visual, so this can be the perfect time to begin a journey of healthy eyes. However, it’s never really too early.
Correct
trick question. Sorry! The correct answer is whatever’s most important to you. Being located in Target, it’s convenient to take care of your eyes while taking care of your to-dos. We partner with Independent Doctors, so your eye exam isn’t just comfortable, it’s comprehensive. Whether you choose online scheduling or simply walk-in, it’s easy to get eye care you trust for the entire family.
oops
Great!
0/5
You did it well, but there's always more to learn.
Read below for further details!
BACK
The Target Optical
difference
We know your annual eye exam is important, which is why we’ve made eye care as convenient as possible.
We also know an eye exam needs to be comprehensive, so we’ve partnered with trusted Independent Doctors of Optometry for eye exams perfect for whole family.
Here’s a helpful guide
to year-round eye health.
Pre-exam
Scheduling an exam
Exam Experience
Post-exam
Happy eyes are healthy eyes. Don’t ignore your eye health even if your eye exam is months away. Here are some of our favorite tips for healthy eyes.
- Wear sunglasses. They aren’t just a fashion statement. They also help absorb ultraviolet light.
- Strive for a healthy diet by avoiding saturated fats.
Life Hack: Replace those saturated fats with Omega 3 fatty acids, which are found in foods like salmon and nuts.
We partner with Independent Doctors to bring you top-notch eye care. So an eye exam with us isn’t only convenient and friendly. It’s comprehensive and thorough.
- Annual eye exams not only help keep your prescription up to date, they also can help identify and prevent certain eye health concerns.
Life Hack: schedule your eye exam for next year while you are in the doctor’s office. That way it’s on your calendar well in advance.
We partner with Independent Doctors to bring you top-notch eye care. So an eye exam with us isn’t only convenient and friendly. It’s comprehensive and thorough.
- Annual eye exams not only help keep your prescription up to date, they also can help identify and prevent certain eye health concerns.
Life Hack: schedule your eye exam for next year while you are in the doctor’s office. That way it’s on your calendar well in advance.
Eye health is a journey, not a destination. After your exam Target Optical team members can help you find the right frames, contact lenses, and sunglasses for you or the whole family.
- Our selection contains a variety of styles and brands, all backed by our 90-day guarantee.
Life Hack: Find the right frame by starting with your face shape.
Quick tips
Identify a “health month” for yourself
Each year, schedule your regular visits during this same “health month” to easily track your annual appointments.
Schedule your next eye exam
Schedule your eye exam for next year, while you are in the doctor’s office. That way it’s on your calendar well in advance.
Keep eye fatigue at bay
Try to keep your monitor at least 3 ft away. You can simply extend your arm and your screen should be at the end of your hand.
Give your eyes a reading break by setting reminders
Set a timer every 20 minutes, so you can remember to look up, and in the distance.
Easily keep track of your shades
Identify “homes” for your sunglasses. Have a designated space for your sunnies at your home, office, and car.
FREE
SHIPPING
enjoy your new pair
without paying extra.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD ruler