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Designer frames up to 50% off.
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The new way to capture, share & listen.
The first generation of smart glasses that keeps you connected.
Also available in eyeglasses.
Coach Spring 2022
A love letter to the optimism and attitude of New York City.
Shop the latest styles online & in store.
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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP and Spectra. You can submit the claim form directly to your insurance company. Download the form
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Ray-Ban Stories
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Smart Glasses
The first generation of Ray-Ban smart glasses are here. Meta technology meets iconic Ray-Ban style so that you can stay connected and capture every moment from right behind your lenses. Ray-Ban Stories are available in both smart glasses and smart sunglasses. All Ray-Ban Stories have a camera and speakers so that you can capture photos and videos, pause a song, and share authentic stories hands-free. You can even charge your smart glasses on the go with the portable charging case. Smart sunglasses and eyeglasses are available in three timeless Ray-Ban styles: The Wayfarer, Meteor, and Round.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, make 3 interest-free payments every two weeks with zero hidden fees. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free payments, every two weeks. You must be over 18, a resident of the U.S., and meet additional eligibility criteria to qualify. Late fees may apply. Click here for complete terms. Loans to California residents made or arranged are pursuant to a California Finance Lenders Law license.