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Fall Savings!
Get 50% off an additional pair of progressive glasses*
*Can be combined with insurance. Exclusions apply.
Ray-Ban and Oakley
Pick a brand and add lenses starting at $349.
Yours truly, Vogue Eyewear
Unapologetically you, one frame at a time with Vogue Eyewear’s Fall/Winter ‘24 collection.
Fall Savings!
Get 15% off contact lenses*
Get 15% off contact lenses*
*Can be combined with insurance and with annual supply offer. Exclusions apply.
Use your benefits at TargetOptical
Choose from a wide range of frames,
lenses and designer brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours
of operation
Use your vision benefits now
Using your insurance online or in store is easy - don’t wait!
Save up to 80% on your favorite frames with insurance.*
Save up to 80% on your favorite frames with insurance.*
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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Go bold with Alcon color contact lenses
Check out all the color variations and start switching up
your style.
Whether you need vision correction or just want to change your eye color,
have fun playing with your look every day!
Free trial
First time using color lenses?
Try them out for free, thanks to our limited time offer
in store.
Follow these easy steps:
Try out all the Air Optix® Colors
From brilliant blue to gemstone green, discover all the different hues. Just choose a photo on the left and click on a contact lens to see the difference.
Looking for more colors?
Enhance your beauty with four new
DAILIES®
COLORS!
Mystic
Blue
Mystic
Green*
Mystic
Hazel
Mystic
Gray
*Mystic green has a less-defined outer ring as
compared to the other colors.
Mystic green
is
also available as Green within the Freshlook®
One-Day Color Contact Lenses portfolio.
Have a question about our color lenses?
Take a look at our FAQs
What are AIR OPTIX® COLORS contact lenses?
AIR OPTIX® COLORS are color contact lenses designed to enhance or transform dark or light eyes, with a completely natural effect, and can be prescribed with or without vision correction. They are made with exclusive SmartShield®Technology and feature 3-in-1 color technology to blend naturally with the color of your eye, so you can experience a new look that can be subtle or vibrant.
Do I need a prescription to wear AIR OPTIX® COLORS or Dailies® Colors contact lenses?
Yes. Contact lenses are medical devices that should be fitted by a licensed eye care professional, even for people who do not need vision correction. Schedule your eye exam now.
What color contact lens will look good on me?
While we love all our color contact lenses, your look is up to you! That’s the fun of color contact lenses, they let you play with and enhance your already fabulous style.
What’s the catch with the free trial?
Because contact lenses are a medical device, you will need to be seen by a licensed eye care professional, even if you do not need vision correction. The cost of your eye exam can vary, so be sure to ask your local Target Optical Team Member for more details Find a Store. Other than that, you’re all set! Print off your Free Trial certificate when you come in for your exam and we will take it from there.
What if I already have a prescription for
another Air Optix® or Dailies® contact lens.
Do I need another prescription for colors?
We do ask that you have an Rx from your optometrist for Air Optix® Colors or Dailies® Colors. But not to worry, we will take care of everything when you come in for your contact lens fitting.
How much do color contact lenses cost?
It depends on what you decide to get! We offer a variety of replacement schedules (dailies or monthlies) as well as pack sizes to fit YOUR needs. And remember, whether it’s by using our Instant Savings, vision Insurance Benefits, or your 5% RedCard discount, our Target Optical team members will make sure to find you the best deal for you.
Ask your eye care professional for complete wear,
care, and safety information.
Important information for DAILIES® COLORS (nelfilcon
A) contact lenses: For daily wear, single use.
Contact lenses, even if worn for cosmetic reasons,
are medical devices that must only be worn under the
prescription, direction and supervision of an eye
care professional. Serious eye health problems may
occur as a result of sharing contact lenses.
Important Information for AIR OPTIX® COLORS
(lotrafilcon B) contact lenses: For daily wear only
for near/far-sightedness. Contact lenses, even if
worn for cosmetic reasons, are prescription medical
devices that must only be worn under the
prescription, direction and supervision of an eye
care professional. Serious eye health problems may
occur as a result of sharing contact lenses.
Although rare, serious eye problems can develop
while wearing contact lenses. Side effects like
discomfort, mild burning or stinging may occur. To
help avoid these problems, follow the wear and
replacement schedule and the lens care instructions
provided by your eye doctor.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.