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Eyecare Difference Hero

The Target Optical
Eyecare Difference.

Annual eye exams are important for your long-term eye health and should be adapted to your needs.
That’s why we’ve partnered with trusted Independent Doctors of Optometry to provide you with the best eye exams for the whole family.

Here’s a helpful guide
to year-round eye health.

1

Pre-exam

Take care of your eye health even if your next exam is months away.
Start by wearing sunglasses to protect your eyes from ultraviolet light.

2

SCHEDULING AN Exam

It only takes few minutes to schedule your exam online and walk-ins are always welcome. You can check your insurance in advance.

3

EXAM exPERIENCE

We’ve partnered with Independent Doctors to provide you with convenient and comprehensive exams.

4

POST-exam

Find the right fit for you. Pick your favorite pair from our wide assortment online and in stores.

Eyecare Difference Hero

Curious about eye health?

Test your knowledge in eye care with our quiz

1/5

What is an eye exam?

CORRECT

Annual eye exams help identify and prevent eye problems, adapt to any vision changes, and provide tips on how to care for your eyes. It’s also a great excuse to come to Target, if you need another one.

INCORRECT

Okay, technically you are taking a sort of eye exam right now, but a real eye exam means identifying and preventing any eye problems, adapting to vision changes, and providing tips on how to care for your eyes.

1

A chance to chat with eye care professionals about your eye health

2

A test about eyes, like the one I’m taking now

How often should i get
an eye exam?

CORRECT

As a general rule of thumb, eye care is like any other preventative healthcare appointment. Just like dental visits or physical checkups, it’s important to undergo comprehensive eye exams once a year. However, be sure to consult with your eye doctor as everyone’s eyes are different.

INCORRECT

As a general rule of thumb, eye care is like any other preventative healthcare appointment. Just like dental visits or physical checkups, it’s important to undergo comprehensive eye exams once a year. However, be sure to consult with your eye doctor as everyone’s eyes are different.

1

Once a Month

2

Twice a Year

3

Once a Year

4

Every Few Years

What’s the most
common eye color?

CORRECT

Yes, over half of the world's population has brown eyes. And they’ve been the inspiration behind countless songs!

INCORRECT

Actually, over half of the world's population has brown eyes. And they’ve been the inspiration behind countless songs!

1

Blue

2

Green

3

Brown

4

Gray

What age should you start getting your child’s eyes checked?

CORRECT

It’s best to start annual exams for kids before they start school. Some say 80% of a child’s learning is visual, so it’s the perfect time to start their learning journey with healthy eyes. However, it’s really never too early!

INCORRECT

It’s best to start annual exams for kids before they start school. Some say 80% of a child’s learning is visual, so it’s the perfect time to start their learning journey with healthy eyes. However, it’s really never too early!

1

No idea

2

Before a child begins school

3

When they notice an issue with their vision

Why choose Target Optical?

CORRECT

Trick question! The correct answer is whatever’s most important to you. Being located inside Target makes it even more convenient to take care of your eyes while also taking care of your to-do list. We partner with Independent Doctors so that your eye exam isn’t just comfortable, it’s comprehensive. Whether you book online or just walk in, it’s easy to get eye care for the entire family.

1

It’s convenient

2

It’s comfortable

3

It’s comprehensive

4

It’s easy for the whole fam

Quiz Results

0/5

Oops! This time you
did not pass.

Great, you got an A+!

You did it well, but there's
always more to learn!

You did it well, but don’t forget
there's always more to learn!

Find out more below

More tips from our experts.

Explore tips and up-to-date advice from our
Independent Doctors of Optometry
and Target Optical store managers.

Light Sensitivity video preview

Importance of annual eye exams:

From checking your eyes to spotting common health conditions, discover the importance of an annual comprehensive eye exam.

Importance of Eye Exams video preview

Importance of annual eye exams:

Vision issues can begin at an early age or appear later in life, here's why annual eye exams are essential to staying on top of your vision needs.

Light Sensitivity video preview

Light sensitivity:

Talks about the importance of sun protection, light sensitivity and explains how the right lenses can protect your eyes in changing light conditions.

Light Sensitivity video preview

Light sensitivity symptoms:

Learn to spot the signs of light sensitivity and discover how to increase eye comfort with our wide range of lens options!

Blue-Violet Light Lenses video preview

Exams & preventative eye care:

Learn about why annual eye exams are important to your overall health, the health of your kids, and how we’re here to help every step of the way!

Blue-Violet Light Lenses video preview

Our patient care practices:

Learn more about how we support our patients and how we’re making eye care easy and convenient for you and your family.

Blue-Violet Light Lenses video preview

Finding the right lenses for you:

Learn about how we help you find the right lenses and treatments for your vision needs through personalized eye exams and expert advice!

Contact Lenses experience video preview

Contact Lenses experience:

Explore the world of contact lenses and improve your eye health and vision. Learn about exam procedures, correct fitting, usage practices and much more.

Age-related eyecare video preview

Age-related eyecare:

Find out more about the key aspects of age-related eye care, plus the importance of a preventive and comprehensive annual eye exam.

Eye care for kids video preview

Eye care for kids:

Spot the signs that indicate early vision problems. Learn how to evaluate and treat children's symptoms in their different growth stages.

We accept all prescriptions video preview

We accept all prescriptions:

Booking an exam online is easy! You can also bring in an existing prescription and we’ll help you find the best eyewear for your needs.

Blue-Violet Light Lenses video preview

Our patient care practices:

Learn more about how we support our patients and how we’re making eye care easy and convenient for you and your family.

Blue-Violet Light Lenses video preview

Finding the right lenses for you:

Learn about how we help you find the right lenses and treatments for your vision needs through personalized eye exams and expert advice!

Show transcript

Avatar image
Dr. Faten Edris

Helps you understand possible effects of blue-violet light exposure, the correct habits to minimize it, and the importance of blue-violet light filtering lenses.

Meet our experts

Dr. Faten Edris avatar

Dr. Faten Edris

Is an independent optometrist at Blinking Owl Eyecare, located inside of Target Optical in Miami, Florida. In these videos she explains the key aspects of eye health and eye care.

Dr. Mahsa Sekari Avatar

Dr. Mahsa Sekari

An independent optometrist at Bina Eyecare located inside Target Optical in Edgewater, New Jersey. Dr. Shekari explains our patient care practices & how we match your needs with the right lenses.

Dr. Hiba Dahdouli avatar

Hiba Dahdouli

Licensed optician and Store Manager at Target Optical. In these videos she explains our patient care processes, how we identify the right lenses for you, and how to use existing prescriptions.

Dr. Shannon Joseph

Dr. Shannon Joseph

​​An independent optometrist at Super Vision Optometry located inside Target Optical in Sunrise, Florida. Dr. Joseph talks about the importance of sun protection, light sensitivity and explains how the right lenses can protect your eyes in changing light conditions.

Dr. Ryan Smedley

Dr. Ryan Smedley

An Independent optometrist at Flatiron Vision Associates located inside Target Optical in Westminster, Colorado. Dr. Smedley shares the importance of annual eye exams, family eye care and explains everything you need to know about contact lenses.

More ways to help you

Looking for a
frame-free experience?

Want to improve your
eyesight
with new lenses?

Contact Lenses

Contact Lenses


Contact lenses address a variety of vision issues and are designed to take care of your eye health without sacrificing comfort.
Choose from a range of contact lenses like rigid, soft or hybrids, made of durable material to promote sharp vision while maintaining comfort.

Need a hand finding the right contacts for you? Learn the ins and outs with our Contacts 101 or see tips from our specialists.

Lenses

Lenses


Discover the wide selection of high-quality lenses available at Target Optical, including top brands like Ray-Ban and Oakley.
Find reliable lenses that support a range of vision needs and start seeing your best with premium treatments that help reduce glare, scratches and smudges!

Find out more about our lenses or see tips from our specialists.

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