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Making eye care easy is our target – from online booking, to comprehensive care and exclusive collections by brands you love.

Every time you come in store or visit us online there’s always more to discover.

Why choose us?

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More deals and
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With our new built-in sitewide offer, you can find your favorite pair of prescription glasses for less, starting at just $59. Pick your favorite brand from our four starting price points, made to fit every budget. Boost your pair with a variety of lens designs, complete your purchase, and see your savings!

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More lenses to elevate
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Choose from a range of lenses and upgrade with premium treatments to fit your lifestyle. From blue-violet filtering to Transitions® lenses and more, there’s always a way to ensure you’re seeing your best at Target Optical.

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on contact lenses

Discover long-lasting comfort and top-notch vision with our contact lens selection. With more value and convenience, you’ll be ready for whatever the day throws at you.

More than eye care

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Easy is our target – from online booking to the latest digital exam equipment. Bring in the whole family and enjoy expert care in the blink of an eye!

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More ways to use
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Use your benefits to purchase prescription glasses and prescription sunglasses, contact lenses or book eye exams!

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More sustainable
styles to explore

Small actions. Big changes. Harness the power of change with a selection of frames made with bio-based materials.

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brands to love

Whether you’re looking for something classic, trendy, or sporty, we’ve got something for you. From simple style, fashion favorites, and designer looks to iconic Ray-Ban and Oakley eyewear, there’s a brand for everyone to love.

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Welcome to the
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For $10 off your next purchase!*

Welcome to the
Target Optical Family!

Use code: Welcome6
For $10 off your next purchase!*

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