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Women's
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Transitions®
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Your eyes are a big deal
Pick a brand and add lenses starting at
$59.
Women's
Sunglasses
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Sunglasses
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Polarized
Prizm™ Polarized
Ray-Ban and Oakley
Pick a brand and add authentic lenses starting at $349.
Brighten her day
Celebrate Mom with the perfect gift from Coach.
up&up your contacts!
$200 off an annual supply or $75
off a 6-month supply
of up&up™ daily contacts.
Use your benefits at TargetOptical
Choose from a wide range of frames,
lenses and designer brands
Comprehensive digital eye exams
Shop online from anywhere
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of operation
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Enjoy up to 80% off your favorite frames.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
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If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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| Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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What is model code:
If you already own a pair of glasses, you will see numbers engraved on the inside of the eyewear temple. Those numbers will tell you the following:
The first one is the Model name, then the Lens width and Bridge width.
There is usually a third number which represents the Temple Length, which is the measurement in millimeters of the 'arms' of the frame.
Sometimes there is also a fourth number which is the Lens Height.
Each of these numbers is measured in mm.
There is usually a third number which represents the Temple Length, which is the measurement in millimeters of the 'arms' of the frame.
Sometimes there is also a fourth number which is the Lens Height.
Each of these numbers is measured in mm.
RAY-BAN
RBR0101S AVIATOR REVERSE
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- Insurance synced Apply vision benefits See {{switchText}}{{ (hasLenses && toInsurance.isEnabled()) ? 'Vision insurance applied' : 'Apply vision insurance' }} See BenefitsSee Benefits Add your insurance to take advantage of your vision benefits.Insurance benefits won't be applied to the prescription glasses promotion.
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- Frame $215.00
- Perk applied
- Only few piecesBack in stock
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Frame only {{ prices.framePrice | currency:"$":0 }}Frame + lenses starting at {{ prices.gvpBasePrice | currency:"$":0 }}Pay over time with Affirm or Afterpay Learn More
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Pay over time with Affirm or Afterpay Learn More
Pay over time with Affirm or Afterpay
Learn More
Pick up in store - Free
Order online and pick up in store!
Free shipping & returns
Delivery on us and a 90-day return period.
Free fitting & adjustments
Come in store for free fittings, adjustments and more!
Protection plan
Additional one-year protection plan.
500+ stores
With a dedicated team of specialists & store associates.
About this product
Lens color:
Blue
Lens treatment:
Solid Color
Lens material:
Polyamide Bio
Lens width:
59 mm / 2.32 in
Bridge width:
11 mm / 0.43 in
Lens height:
51.3 mm / 2.02 in
Temple height:
140 mm / 5.51 in
Elevate your style quotient with Ray-Ban Aviator Reverse. A polished rose gold metal frame, paired with a blue lens color, creates a unique and eye-catching look. The pilot shape adds a touch of sophistication to any outfit. These shades are not just stylish but also practical, providing optimal protection from the sun while enhancing your fashion sense.
Ray-Ban prescription
glassesRay-Banprescription glasses
Single vision LENSES
Progressive LENSES
What's included:
UV
protection
Scratch
resistant
Premium
anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
Ray-Ban
PolycarbonateTuned III
from$349
Best for
prescriptions:+4.00 to
-8.00, CYL up to 2
-
-
Ray-Ban
PolycarbonateEqualized
II
from$419
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
Ray-BanHi-Index
Equalized II
from$499
Best for
prescriptions:+9.00 to
-13.00, CYL up to 6
Ray-Ban
PolycarbonateTuned III
from$349
Best for
prescriptions:+4.00 to
-8.00, CYL up to 2
UV
protection
Scratch resistant
Premium anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
-
-
Ray-Ban
PolycarbonateEqualized
II
from$419
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
UV
protection
Scratch resistant
Premium anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
Ray-BanHi-Index
Equalized II
from$499
Best for
prescriptions:+9.00 to
-13.00, CYL up to 6
UV
protection
Scratch resistant
Premium anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
What's included:
UV
protection
Scratch
resistant
Premium
anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
Ray-Ban
PolycarbonateTuned III
from$449
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
-
-
Ray-Ban
PolycarbonateEqualized
II
from$519
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
Ray-BanHi-Index
Equalized II
from$609
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
Ray-Ban
PolycarbonateTuned III
from$449
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
UV
protection
Scratch resistant
Premium anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
-
-
Ray-Ban
PolycarbonateEqualized
II
from$519
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
UV
protection
Scratch resistant
Premium anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
Ray-BanHi-Index
Equalized II
from$609
Best for
prescriptions:+6.00 to
-10.00, CYL up to 6
UV
protection
Scratch resistant
Premium anti-reflective coating
Optimized digital
Learn more
Blue-violet light filtering*
*Learn more
Additional lens
treatments are available.
Premium quality
lenses
Specially cut and shaped to fit perfectly with your Ray-Ban frames.
Maximum glare reduction for optimal vision in bright conditions.
Recommended for you
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A seamless experience
Your vision is our priority. That’s why we’ve made eye care easy with a hassle free website-to-store experience. Shop comfortably from home and pick up in store for free cleanings, fittings and adjustments. Take care of the whole family in a few clicks by booking eye exams online.
Discover moreBook Your Eye Exam
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.
