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Deals that WOW!
Prescription glasses now starting at $59.
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Hailey Bieber for Vogue
Explore the new collection by Vogue Eyewear's new creative
partner and ambassador, Hailey Bieber featuring eye-catching
shapes in cool signature looks.
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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP and Spectra. You can submit the claim form directly to your insurance company. Download the form
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More brands
and greater
savings
Prescription eyewear, stylish sunglasses and contact lenses too. There’s always more savings to be enjoyed.
Online / in store
Prescription glasses now
starting at $59
Includes select frames with Single Vision Comfortlight lenses.
Get a complete pair (frame + lenses) of eyeglasses starting at $59. Includes select CHAPS, A New Day™, Cat & Jack ™,and Goodfellow ™ & Co. frames for $59 or select Armani Exchange, Arnette and Vogue frames for $99, with single vision ComfortLight (plastic) lenses. Select lens upgrades available - $30 for ComfortLight IntelliBlue, $90 for ComfortLight Active lenses (polycarbonate with anti-reflective), and $70 for multi-focal lenses (lined multi-focal and progressives). No other frame or lens upgrades allowed. Complete pair (frame and lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer is not eligible for 40% Off Additional Pairs promotion. Valid in-store and online; frame selection varies by store and select frame brands available online, pricing could vary. For online purchases apply promo code in cart to receive full savings. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® Employee for details.
Online / in store
Use your vision insurance benefits to
save up to 80%*
on your favorite frames
Save up to 80%* on your favorite frames with your insurance benefits at Target Optical. And get 40% off any additional complete pair. 40% off additional complete pairs may be redeemed in-store. When purchasing online, contact customer service to redeem 40% off additional pairs separately, when using insurance on primary pair. Applies to in-network insurance plans with a frame allowance of $130 or higher. Only applicable to selected frames up to $160 (average frame sale price). Member with EyeMed Freedom pass eligible for $0 out-of-pocket on frames, redeemable in-store or by contacting customer service.
Online / in store
Kids frames + lenses
starting at
$59
Includes select frames with Single Vision Comfortlight kids lenses.
Guests 17 or under get a complete pair (frame + lenses) of eyeglasses for $59. Includes select Armani Exchange, Arnette, Vogue, CHAPS, A New DayTM, Cat & JackTM, and GoodfellowTM & Co. frames with single vision Comfortlight Kids lenses (polycarbonate without anti-reflective) and lenses may be upgraded to ComfortLight Active lenses (polycarbonate with anti-reflective) for an additional $60 or ComfortLight Active IntelliBlue (polycarbonate with anti-reflective and blue light filter) for an additional $90. No other frame or lens upgrades allowed. Complete pair (frame and lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer is not eligible for 40% Off Additional Pairs promotion. Valid in-store and online; frame selection varies by store and select frame brands available online. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® Employee for details.
Online / in store
Designer frames
Up to 50% off
Save 50% off select frames when purchased with lenses. Complete pair (frames and lenses) required. Offer valid for select Clearance frames only; selection varies by store and online. May not be combined with vision insurance benefits, other offers, or previous purchases. Valid prescription required. Discount off tag price. No cash value. For qualifying Ray-Ban, Oakley, and Michael Kors complete pairs, savings apply to lenses. Oakley Kato frames excluded. Void where prohibited by law. Offer valid in-store and online. See Target Optical® employee for details.
ONLINE / IN STORE
40% off
additional complete pairs
(frames + lenses)
Spend $100 at Target Optical® and receive 40% off an additional complete pair (frame + lenses). Items must be purchased for the same customer on the same day. Additional pair must be a complete pair. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer can be applied to multiple additional complete pairs. When purchasing eyewear, the complete pair of equal or lesser value will receive 40% off. Offer is not available with any variation of the $59 frame and lens package offer. 40% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Valid in-store and online. Discount off tag price. For qualifying Ray-Ban, Oakley and Michael Kors complete pairs, savings applied to lenses. When using insurance on primary pair, customer must contact customer service to redeem 40% off on additional pairs online. No cash value. Void where prohibited by law. Additional restrictions may apply, see Target Optical® Team member for details.
IN STORE ONLY
20% Off
Non-Prescription Sunglasses
With any $100 Target Optical purchase
Spend $100 at Target Optical® and receive 20% off additional non-prescription sun frames. Items must be purchased for the same customer on the same day. $100 minimum spend required (total before tax). If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer is not available with any variation of the $79 frame and lens package offer. Valid on multiple additional non-prescription sun frame purchases. Ray-Ban® and Oakley sun frames excluded. 20% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Discount off tag price. No cash value. Valid in-store only. Void where prohibited by law. Some restrictions may apply. See Target Optical® Team Member for details.
Online / in store
$25
Kid's lenses
single vision ComfortLight Active Kids - No AR
Guests must be 17 or under. Get single-vision clear ComfortLight Kids lenses for $25 only with any frame purchase. Complete Pair (frame and lenses) purchase required. Lens upgrades available for an additional cost. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, readers, non-prescription sunglasses, or previous purchases. Discount off tag price; savings applied to lenses. No cash value. Valid in-store and online. Void where prohibited by law. See Target Optical® Team Member for details.
Online / in store
Eyemed Individual & Family Vision
Plans
Find the perfect plan to fit your vision needs
starting at just $5 per month!
Underwritten by Fidelity Security Life Insurance Company and Fidelity Security Life Insurance Company of New York, and administered by First American Administrators and InsuranceTPA.com and serviced by EyeMed. Policy numbers VC-133/VCN-12; form numbers M-9157/M-9159/MN-17/MN-19. Policy for Covered California marketplace only: Policy number VC-134; form number M-9172CA/M-9174CA. All frame brands not available at all locations. Discounts are not insured benefits. ADV-VC133-01012016
Online / in store
Get 20% off
your first purchase
of
contact lenses.
Use code: GET20.
Offer valid for new contact lens customers at Target Optical®. Receive 20% off a 6 month supply or more purchase of contact lenses. A new contact lens customer is any Guest who has not purchased contact lenses at Target Optical® previously. Can be combined with vision insurance, in-store only. Cannot be combined with other contact lens offers, in-store instant savings, or previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off tag price. No cash value. Valid in store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee for details.
Online / in store
Save $150
On Ray-Ban contact lenses
Ray-Ban
Ray-Ban contact lenses
Save $150
Ray-Ban 1-Day - 90 pack
Ray-Ban 1-Day Multifocal - 90 pack
Ray-Ban 1-Day Toric - 90 pack
Online / in store
Save up to $125
On Acuvue contact lenses
Save $125
Acuvue® Oasys 1-Day
Acuvue® Oasys 1-Day for Astigmatism
1-Day Acuvue® Moist (30)
1-Day Acuvue® Moist (90)
1-Day Acuvue® Moist for Astigmatism (30)
1-Day Acuvue® Moist for Astigmatism (90)
1-Day Acuvue® Moist Multifocal (30)
1-Day Acuvue® Moist Multifocal (90)
Save $40
Acuvue® Oasys for Transitions
Acuvue® Vita
Acuvue® Vita (12)
Acuvue® Vita for Astigmatism
Save $30
Acuvue® Oasys (24)
Acuvue® Oasys (12)
Acuvue® Oasys for Astigmatism
Acuvue® Oasys for Presbyopia
Online / in store
Save $125
On Precision 1® contact lenses
Save $125
PRECISION1™ (30)
PRECISION1™ (90)
PRECISION1™ For Astigmatism (30)
PRECISION1™ For Astigmatism (90)
Online / in store
Save up to $30
On Air Optix contact lenses
Save $30
AIR OPTIX® plus HydraGlyde®
AIR OPTIX® plus HydraGlyde® Astigmatism
AIR OPTIX® plus HydraGlyde® Multifocal"
Save $20
AIR OPTIX® Colors
Online / in store
Save up to $85
On Dailies contact lenses
Save $85
DAILIES® TOTAL1® (30)
DAILIES® TOTAL1® (90)
DAILIES® TOTAL1® Multifocal (30)
DAILIES® TOTAL1® Multifocal (90)
DAILIES® AquaComfort Plus® (30)
DAILIES® AquaComfort Plus® (90)
DAILIES® AquaComfort Plus® Toric (30)
DAILIES® AquaComfort Plus® Toric (90)
DAILIES® AquaComfort Plus® Multifocal (30)
DAILIES® AquaComfort Plus® Multifocal (90)
Save $65
DAILIES® Colors (30)
DAILIES® Colors (90)
Online / in store
Save $60
On Ultra contact lenses
Save $60
Ultra with Moisture Seal
Ultra with Moisture Seal for Astigmatism
Ultra with Moisture Seal for Presbyopia
Online / in store
Save $40
On Avaira contact lenses
Save $40
Avaira Vitality
Avaira Vitality Toric
Online / in store
Save $20
On Biofinity contact lenses
Save $20
Biofinity®
Biofinity Energys®
Biofinity® Toric
Biofinity® Toric XR
Biofinity® Multifocal
Biofinity® XR
Online / in store
Save $125
On Biotrue contact lenses
Save $125
Biotrue® ONEday (30)
Biotrue® ONEday (90)
Biotrue® ONEday for Astigmatism (30)
Biotrue® ONEday for Astigmatism (90)
Biotrue® ONEday for Presbyopia (30)
Biotrue® ONEday for Presbyopia (90)
Online / in store
Save $75
On Clariti contact lenses
Save $75
clariti® 1-Day (90)
clariti® 1-Day Multifocal (30)
clariti® 1-Day Multifocal (90)
clariti® 1-Day Toric (30)
clariti® 1-Day Toric (90)
Online / in store
Save $75
On MyDay contact lenses
Save $75
MyDay® (90)
MyDay® Toric (90)
Online / in store
Save $40
On PureVision contact lenses
Save $40
PureVision 2
PureVision 2 Multifocal for Presbyopia
PureVision 2 for Astigmatism
Looking for more great deals?
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pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks, or pay in monthly payments spread out over 3, 6, or 12 months. Payment options are offered by Affirm and are subject to an eligibility check and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free payments, every two weeks. You must be over 18, a resident of the U.S., and meet additional eligibility criteria to qualify. Late fees may apply. Click here for complete terms. Loans to California residents made or arranged are pursuant to a California Finance Lenders Law license.