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Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.

Having issues? Use these promo codes

40% off prescription glasses

20% off frame only

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Contact lenses

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Eye exam

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We also accept out-of-network plans

If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form

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style statements

  • On-trend collections curated by Target Optical stylists
  • Hundreds of frames from leading global fashion brands and exclusive collections like Ray-Ban™, Coach™, Vogue™, Oakley™ and Armani Exchange™
  • Fresh assortment of frames throughout the year

real value

  • Save +5% every day with your REDcard™
  • Promotions always include our best lenses
  • Accepts most insurance in-store and online
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true convenience

  • Purchase both contact lenses and prescription eyewear in-store and online with top insurance carriers
  • Walk-in or schedule comprehensive exams at your neighborhood Target
  • Shop however you want, in-store or online — and at TargetOptical.com, you'll fine an even more extensive selection that can be delivered right to your door

thoughtful service

  • Target Optical is known for a top-ranked enjoyable shopping experience1
  • Professional doctors who care – 8 out of 10 patients surveyed2 would recommend a Doctor* at or next to Target Optical to a friend or family member
  • Friendly, style-savvy staff who can guide your decisions – 8 out of 10 customers surveyed3 would recommend Target Optical to a friend or family member
1Based on a study done by Kantar Millward Brown.
2In a survey of 13,042 patients, 84% responded with a score of 9 or 10 out of 10.
3In a survey of 27,036 Target Optical customers, 81% responded with a score of 9 or 10 out of 10.
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