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fit. fun. in fashion

About Target Optical









Every day we deliver on our "expect more, pay less" promise by bringing together quality eye care, fashion, affordability and a simple, fun shopping experience.

Right here and inside close to 400 Target stores across the country.

You always get more looks for less with top brands like Ray-Ban®, Oakley®, Armani Exchange®, Maui Jim® and more. And popular brands of contacts like Acuvue®, CIBA® and specialty lenses. Whatever your choice, you get a great value on our quality lenses.

And when it comes to taking care of your eyes, we can't say enough about the importance of an annual eye exam*. That's why we make it easy to schedule yours right here.

So go ahead. Click around. Get free shipping on contacts. Pick fun frames to try at home for free. Or buy a new pair of designer shades — in your prescription. You always have 90 days to make sure you love them.

If you have any questions or suggestions, please reach out. We're always happy to help.

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